What a nightmare to get the brush out.u got to rock it back n forth n wiggle it out.with all the promising reviews thought i would give this a try.
The whole application technique is so fussy n for me totally not worth it.
I almost poked myself in the eye applying this n its far too time consuming to bother with.
Not impressed

I was so excited to receive this sample. I really thought it was going to lay to rest my mascara troubles... but alas.
I initially struggled just to get it open. I don't think that the instructions leaflet is very clear. Once I got it open, I managed to get most of the mascara on my eye lid and less on my actual lashes. This happened the first few attempts at using the product.
I did however like the size and compactness of the product, but I found it awkward to use and difficult to manipulate.
I have not given up just yet, I will try again. The design makes sense and I cant see how I can't get this to work so hopefully this review will go from poor to good...

I was excited to use this 'breakthrough' new product, but I must admit, I found this mascara difficult to use. I think this is because I'm used to using a mascara wand and not this new 'paintbrush' type of device. As a result I made quite a mess. In trying to apply the mascara to my eyelashes, I landed up getting black smudges on my cheeks and eyelids. Ain't nobody got time fo' that! I tried to angle it differently, but eventually gave up. Back to my trusty wand mascara.

I was surprised when I saw the avon mega effects mascara wand at first. I couldn’t quite figure out what goes where but once I figured it out i was completely overtaken by the genius of the design. We often hear one size fits all but that's really just not the case and I think Avon has tried to make this statement true with this mascara. This wand is actually adjustable and sits comfortably in the nook of your hand making it easy to apply but unfortunately not that easy to control. Due to the flexibility of the wand itself and its small size to accompany it, it’s a mission to actually apply it without having smudge lines all over your eyes.

I must say, the bristles are spaced great to avoid clumping (well done avon) BUT the mascara takes forever to dry which results in once having a grunge look unintentionally.

One thing that it is great for is super straight lashes. I gave the wand to my mom to try out and it is the only mascara she’s used that managed to curl those straight as a board eye lashes. However, it did nothing wonderful for my own lashes.

This mascara definitely appears daunting when you first open it. After all the years of a straight wand, being faced with what is essentially a mini-paintbrush is quite scary. Fears aside, I attempted to apply this mascara, and was quite surprised at just how easy the brush design made application! This is going to be a love/hate type of mascara for most people. To be honest, I would have loved to give this mascara 5/5 based on design alone, however the brush design is the only really good thing about this mascara at all.

While the Avon team obviously spent loads of time designing the applicator and packaging, it seems like they totally forgot about the mascara itself. And this is possibly the worst mascara I have ever used. Having used the same mascara I regularly use for 5+ years, I thought maybe I was judging this mascara too harshly after the first application, and used it for about a week to test it out completely. Still not impressed - at all!

The main problems I had with this mascara were:
-It takes FOREVER to dry, and I say FOREVER in caps because after applying the mascara, getting dressed, and tying my hair up it was still wet and proceeded to transfer all over my lids
-I have long, straight lashes, and need a mascara which provides some sort of shape or stiffness to the lashes, which this did not do at all
- As the day progressed, I could actually see how the very little 'lift' provided by the mascara began sagging
- The mascara made my lashes look very sparse and thin, which is really strange considering they are relatively thick to begin with

While I think the concept behind the application of the mascara is absolutely brilliant (hint, hint Maybelline), this does not outweigh the fact that the mascara itself is terrible. And while I realise that everyone looks for different things in a mascara, I think a R40 no-name mascara is much better quality then this. In fact, I am so disappointed that I am going to end up giving this mascara away to someone simply because it does nothing for my lashes.

All in all very disappointing

I was very excited to try the Avon Mega Effects Mascara, but was very disappointed. First I struggled opening it. Secondly, I don't know if it is because I'm left handed, but it is not easy to apply at all - I got more mascara on my eye lids and cheeks than on my lashes. Once applied, it does look nice though.