In an effort to accurately relay brand names, product attributes and program information, please refer to all Colgate -provided materials, if available, when developing content for your discussion pertaining to the Product.  If you have any questions or need to verify factual statements, please reach out to the appropriate contact at the Agency or Colgate.

These Guidelines must be followed when developing content for this campaign.

 CREATIVE BRIEF/TONE:

• • Use the campaign hashtag #ColgateNaturalSmiles in all Social Media posts as the primary hashtag (e.g., before any of the influencer’s own hashtags)
  • Highlight product features and benefits based on your personal experience, but do not make certain claims (as outlined in the Deliverable Letter provided)
  • Include authentic opinions about using the product
  • Be in good taste and free of inappropriate language
  •       Drive engagement of posts or any media asset
  • Ensure Colgate products are visible on any content posted as outlined in the deliverable letter. 
  • Tag ColgateSA on all social channels
  • Where relevant, tag Colgate social properties such as:  Colgate SA Facebook (https://www.facebook.com/ColgateSouthAfrica) Colgate SA Instagram (https://www.instagram.com/ColgateSA/)  and Colgate SA Youtube (https://www.youtube.com/user/ColgateSA) or any other relevant platforms/pages

 LEGAL REQUIREMENTS:

• • Disclosures:○ All disclosures should be clear and conspicuous.

    ○ Blog Posts or other long-form posts: Use the following disclosure, in clear and conspicuous size/font, at the beginning of each blog post: “This post is sponsored by Colgate-Palmolive (Pty) Ltd. All opinions are mine alone”

    ○ Social Media Posts:  Use #ColgateNaturalSmiles on each social media post

    ■ Where social media posts are being made on platforms with their own disclosure requirements, the posts shall comply with such requirements, ensuring approved claims and disclaimers are used correctly per product as stipulated.

    ■ If available, utilize the “branded content” disclosure tools on the platforms where the posts will appear.  Note, however, that such tools may not be sufficient for adequate disclosure.

    Approved claims and disclaimers need to be used for any posts.

    ○           For content that includes video/photo, the disclosure must be embedded into the photo or beginning of the video, as well as in the description.  For video content, this disclosure must be both verbal and visual (and, if the video is longer than five (5) minutes, repeated).

  •           Product Statements:

○           Include your honest and truthful opinions and actual experiences

○           Use the provided fact sheet, if provided, as guidance for your post.  Do not include any claims or statements about the product that are unsupported or that you are asked not to use.

• • • Do not use terms or references such as “bacteria”, “blood”, “acne”, “infection” or “inflammation”.
  • •           Unless otherwise set forth in this Policy, all Content including photos or videos should be wholly original and created by the Influencer.
    •           People: 

○           Photos/Videos should only show the influencer and their own spouse/partner or children, OTHERWISE we need signed releases for any additional individuals shown

○           No name-dropping of other people or using quotes — unless the person died more than 100 years ago!

○           No tagging of, or references to, famous people (including athletes, actors, authors, other influencers, etc.) and/or public figures

• • •           Third Party Owned Materials: 

○           Content must not contain any third-party brand names, logos, slogans or easily identifiable shapes of products (i.e. Nike swoosh on a T-shirt, or the front of an iPhone with the circular home button – NOTE, in visuals, these can be blurred out if needed) other than those belonging (or licensed) to Colgate

○           Blur or do not show works of art or authorship (e.g., images of art prints or graffiti on the wall, images of magazines/catalogs, famous buildings)

○           Only include background music that has been properly licensed

Music cannot be controversial, nor contain any foul language.

○           Do not reference/display competitive products, even if the brand is not visible

Cannot be working with any competitor brands at the same

○           Use Colgate logos, images, or other materials only as provided

○           Influencer may generally link to public non-password protected websites provided that there is no prohibition on doing so in the website’s terms of service and the website and content being linked to is appropriate to the Activation.

○           Do not reference sports events, teams or organizations, awards shows, titles of movies, books, songs, or famous fictional characters

Do not wear any branded clothing, jewelry or have any brands identifiable in the background etc

• • •           Colgate Requests for Changes to, or Removal of, Content

○           Your agreement may require that Colgate approve your content prior to posting.  If this is the case, please submit all content as required prior to publication

○           Regardless of whether pre-approved by Colgate, Colgate may request changes to the content you prepare or request that content be removed after it has been posted for a variety of reasons, including if the content does not comply with these Guidelines or if Colgate receives a complaint regarding the content or otherwise.  If Colgate makes such a request, you must agree to change or remove the content with immediate effect.

Ownership/License.

• • 1. All Content created in connection with the Services shall be owned by Colgate for all purposes in perpetuity, subject to any third-party intellectual property contained therein. To the extent that all or any portion of the Content is deemed not to be a work made for hire, Influencer hereby sells, assigns and transfers all of their right, title, ownership and interest therein to Colgate , without any restrictions as to use except as expressly set forth herein. Influencer grants to Colgate a non-exclusive, perpetual, royalty-free, worldwide, irrevocable, sub-licensable and transferable right and license to use, copy, adapt, modify, create derivative works from, distribute, publish, perform, transmit and publicly display (i) any third-party owned materials incorporated into the Content, and (iii) Influencer’s name, nickname, username or handle, likeness, image, photo, voice, statements, on-camera performance and biographical materials (“Influencer’s Likeness”), on or in connection with the Content, in whole or in part, in any media, format or technology, whether now known or hereafter discovered, and in any manner including, but not limited to, all promotional advertising, marketing, media (paid and unpaid), publicity, and commercial uses and ancillary uses thereof, without any further notice or permission needed from Influencer.
    2. For the avoidance of doubt, Influencer is fully responsible for obtaining appropriate rights for any third party-owned materials used by Influencer in connection with the Content including, without limitation, express licenses to use any photographs, music, videos or persons appearing in same for the same purposes and term set forth in this Agreement, and will provide Agency and Colgate with copies of applicable licenses or releases upon request.

Term and Termination

• • 1. Term. The initial term of this Agreement shall commence on the Effective Date and continue in full force and effect until terminated or until the end of the Term, whichever is sooner. Colgate may terminate this Agreement at any time and for any reason.
    2. Termination. Agency or Colgate may terminate this Agreement (i) immediately in the event of a material breach by Influencer, which breach remains uncured for a period of one (1) day after notice of such breach is delivered to Influencer, or (ii) for convenience upon ten (10) business days written notice to Influencer.  In the event that Influencer fails, neglects or refuses to perform any of Influencer’s obligations hereunder, or if Influencer has committed or does commit any act which brings Influencer, Agency or Colgate into public disrepute, contempt, scandal, or ridicule, or which insults or offends the general community to which Colgate’s advertising materials are directed, or which might tend to injure the success of the Activation, Colgate or its products or services, then at the time of any such act or at any time after Agency or Colgate learns of any such act, Agency and Colgate shall have the right to immediately terminate this Agreement by written notice to Influencer to that effect (“Conduct-based Termination”).  Promptly after termination of this Agreement, regardless of grounds, Influencer shall return to the Agency any amounts prepaid by Agency to Influencer for services not yet rendered.

INFLUENCER ACKNOWLEDGEMENT FORM:

In order to induce Beauty Bulletin / Brand Advisor on behalf of Colgate to execute the foregoing Agreement, I represent that I have reviewed the Influencer Policy and Brief provided to me, that I am free to and will provide services in a manner consistent with such Policy and Brief, and shall comply with all of the provisions thereof.  I have not made any past statements or engaged in conduct that, if known, would impact either (a) Colgate’s reputation or that of its products; or (b) the success of the Services for which I was engaged.  I understand and agree that Colgate may terminate my engagement for services for any reason, including but not limited to, that I made statements or engaged in conduct that, in Colgate’s sole discretion, Colgate believes would impact its reputation, the reputation of Colgate’s products or the success of the services for which I was engaged.

 Colgate-Palmolive takes compliance very seriously.  By accepting this engagement I acknowledge that I have read Colgate’s Third Party Code of Conduct, which is available at https://www.colgatepalmolive.com/en/us/corp/about/governance/third-party-code-of-conduct, that I have read Colgate’s Global Anti-Bribery Policy, which is available at https://www.colgatepalmolive.com/en/us/corp/suppliers/anti-bribery-policy and that I have read Colgate’s Data Privacy Policy, which is available at https://www.colgatepalmolive.com/en-us/legal-privacy-policy/privacy-policy, and that I will comply with these policies during the term of this agreement.