Could it be? 👀 A lipstick that ticks ALL boxes? TODAY is the day we find out! 👇

Avon asked 9000 women about their ideal lipstick and created the best of both worlds, #HydramaticLipstick – for dramatic matte colour with extreme hydration.💋  

BUT, will it live up to the hype?👀 

We’ve recruited 1000 people to try the world’s 1st matte lipstick with a hydrating hyaluronic core!🤩 Here’s what they’re going to do: 

❤️Put the lipstick to the test for you 

❤️Join a fun TikTok challenge that you can also join for a chance to win

❤️Show you the incredible shades with a swatch party 

❤️AND give you their honest feedback on this new lipstick

And it’s all starting TODAY on Instagram! Simply click on the #HydramaticLipstick hashtag on Instagram and click ‘follow’ to see what they have to say! 

Are you ready for the world’s 1st matte lipstick with a hydrating hyaluronic core?💄

Thousands of women around the world asked for a hydrating matte lipstick, and Avon answered with this unique lipstick! Making the impossible, possible: meet Avon’s first matte lipstick with hyaluronic core, so you can finally wear matte lipstick comfortably for hours with lips feeling hydrated, plumper and smother instantly and overtime. Gone are the days of needing to use lip balm before applying a matte lipstick – with #HydramaticLipstick you can finally get extra hydrated lips, a creamy feel AND a dramatic matte colour. #HydramaticLipstick does it all: 

💄Intense matte colour pigments 

💄A unique centre core formulated with hydrating hyaluronic acid 

💄Available in 12 shades 

Click here for more info on the lipstick and to buy it for yourself!