I usually love trying new products, but I regret buying this one. I don't like the brush and its very difficult for me to apply the mascara. Not very impressed with this product.

Hey Beauties!

When I received this product, I was absolutely in love with the design. Avon took Mascara to another level.

My first application was messy, not sure how to manoeuvre the wand. The product colour(Blackest Black) really impressed me. The amount of product distributed evenly which is a winner.

I would recommend this product for day use, as one cost is enough! I think it's perfect to travel with and touch ups when needed.

I believe one should invest in a quality mascara, and I believe I can this one to the list!!

Kisses.

Hi everyone

Super excited to receive this product to review! Unfortunately just not too impressed with it.

First of all it was a bit tricky to figure out how to open it. And mine just didn't slide open "smoothly", I have to wiggle it out to get the brush out.

I have rather long lashes and for me personally, it did not coat each lash but was making my lashes lumping together and smudging taking a while to dry :-(

Personally I prefer the old fashioned extended round brush which you have more control over smoothing through your lashes.

Afraid not a rave review from me...

So, I was pretty excited when I received this product in the post as I am a bit of a mascara junkie. On the first try I did poke myself in the eye with the applicator. Once you get the hang of it though, it's pretty nifty. I really love the volume and definition I get with this mascara. The only drawback is the price. There are a lot of other products that will give you the same results for less money. All-in-all this is a great product.

When I first opened the mascara I was taken a back by the very different design. It took me a few seconds to work out how to open it but once I did the effect was awesome! The mascara itself is great - no clumps and a great volumising effect, it does however take some time to get used to the applicator. I find the most difficult part is not getting it onto your brow bone.

All in all I would recommend it but more a a special occasion mascara than an every day item.

When I opened my package to reveal the little tube of mascara I was beyond excited. The whole idea of the mascara was amazing and sounded super simple to apply.

However I was very disappointed. Not only did the formula not do much for my eyelashes (they were neither defined, nor full of volume, even after 2 coats), but I found the wand messy to use. I'm not sure if this is because it was a different shape and so you apply it differently, and I was just therefore just not used to it. But even after a month of using it I don't seem to have gotten any better at it! I tend to smear a bit of mascara on my eyelid nearly every time I use it and I just don't find it to be as effective as other mascaras.

I would not purchase this mascara for myself.

This nifty little mascara tube is the first of it's kind and will pave the way for many other mascaras to come. Admittingly, It does take a while to master. In the beginning, you will have splotches everywhere besides on your eyelashes, or maybe that's just me. After about four tries, I finally mastered it!

The clever brush packed with bristles of all sizes, ensures that you coat each lash perfectly and evenly for a wide awake look that lasts through the entire day.

The only thing I never liked about the product was that it was hard to open and that it would be much better if it were a waterproof formula. Other than that, this is a win!

I wasn't a huge fan of this mascara. I found it quite hard to open..
I also felt it made my lashes look more "clumpy" than usual.

A name has never suited a product as perfectly as this one. When it says it’s going to give you mega effects, that’s exactly what it’s going to do. That’s why I love this mascara; it delivers and sticks to its promises.

Looking at the packaging and the revolutionary Wonderbrush, I was baffled as to how to use this product, as I’m sure many other women were. It was a bit difficult to use at first. It was also very messy. It messed all on my eyelids. This is because the actual mascara formula is quite thin and wet. But, once I got the hang of it and adapted, it wasn’t that bad. I especially love how it coated my bottom lashes. It was a breeze with this applicator.

The only problem I have with this mascara is that I wish it gave my lashes more volume. It’s awesome for crazy length, but didn’t do anything to make my lashes look thicker and fuller.

I would recommend this mascara to anyone that’s looking for mega length.

A name has never suited a product as perfectly as this one. When it says it’s going to give you mega effects, that’s exactly what it’s going to do. That’s why I love this mascara; it delivers and sticks to its promises.

Looking at the packaging and the revolutionary Wonderbrush, I was baffled as to how to use this product, as I’m sure many other women were. It was a bit difficult to use at first. It was also very messy. It messed all on my eyelids. This is because the actual mascara formula is quite thin and wet. But, once I got the hang of it and adapted, it wasn’t that bad. I especially love how it coated my bottom lashes. It was a breeze with this applicator.

The only problem I have with this mascara is that I wish it gave my lashes more volume. It’s awesome for crazy length, but didn’t do anything to make my lashes look thicker and fuller.

I would recommend this mascara to anyone that’s looking for mega length.

With this innovitive new packaging I've never been more exctied to use a product! I thought about it all day and couldn't wake up early enough to give it a bash!

It ceratinly delivered with being super fun to use - however I love major volume and this doesn't deliver in that sense.

If you naturally have thick bold lashes I would definitely reccomend this as what you would be looking for is length and this truely gives great legnth!

I found that because I was looking for volume - it was quite messy as I was trying to layer it and with the new style of applicator you can really get right up into the base of your lashes like never before. So I did end up doing a lot of work trying to clean up my smudges (I would reccomend you do a bold smokey eye with this).

This brush is truly fantastic.. coating each and every lash equally with mascara. I did not find the actual mascara formulation itself to be the most fantastic I have ever tried, I do however think that their (Avon's) new take on the applicator brush is rather ingenious and firmly believe it is set to become the next "wunderkind" of our century..

That said I did not find that the formulation did much to dramatically increase the volume as promised, instead it coated them well and evenly (all due to the fabulous brush)and did perhaps give them a lengthened look. The "wetness" of the formulation was a very nice surprise as I don't generally like a mascara that is too dry and find that the average "sensitive eye" mascara tends to be rather on the dry side.

I will not deny in the beginning it was a rather difficult concept to grasp ( the new way of applying mascara) but after watching an application video on BB it all seemed like a breeze and after a few attempts I reckon I may have it down to a fine art..

In conclusion:
LOVE LOVE LOVE the wonderbrush...
but...
Not so mad about the mascara formulation itself..

Hi Beauty Babes,

As you may know, one of the 5 things a girl should have in her handbag is of course, mascara!
Avon Mega Effects Mascara is a great product to keep in your handbag, due to its compact size and unconventional shape. Unlike other mascaras, the lid closes tightly and will not open and make a mess.

I am still searching for the best mascara on the market, I will post a review when I find it.
I am enjoying using the Avon Mega Effects Mascara and hope that you will try it out too.

Keep reviewing,
Adhika

I was so excited when I got chosen to review this product as I am well aware that Avon has great quality products. It also just so happened that I just needed a mascara. :)My mascara arrived late (due to the postal service- egh) but also just in time because I ran out of my other mascara.

Opening the new box was quite confusing because it's not like conventional mascaras that are in long, cylindrical tubes. When I saw the black and pink packaging, I was certainly more intrigued by it.

I must admit that opening it was quite an experience for me as I was afraid I'd break it. It unfortunately was quite a struggle to pull the applicator our of the tube and some of the mascara splashed on my shirt and the mirror :( When I applied it to the top of my eyelashes, it coated each eyelash evenly and when I brushed them from the bottom, it gave another thicker, even coat. My eyelashes now look thicker, longer and more full. It definitely made a difference to the lashes on my lower lid as it shows them much longer and thicker. I was partially aware that those existed. LOL until now :)

On the whole, this mascara is of very good quality and I’m pleased with the result of eyelash coating and coverage I get. However, I’m not completely sold on the new applicator. “If it aint broke, don’t fix it.”? Or perhaps we just need to get used to something new and different?

I was surprised when I had received it in the post & excited to try the new product.... I found the packaging attractive & very different for a mascara... something new!
I battled a bit with the application process cos I am so used to mascara being bottled the traditional way.
I found it satisfactory... in that it did what mascaras do BUT nothing MEGA happened for me... I could think of other mascaras that had a more dramatic effect.

When I first heard about this revolutionary new Mega Effects mascara from Avon, I was filled with a rush of excitement that only a make-up junkie could comprehend! I was thrilled to be chosen as one of the first ladies in SA to try out this brand new take on the daily make-up staple; mascara.

Open up the box and the first thing you'll notice is that it comes with instructions. Yep - for mascara...who would've thought?! Don't do what I did and ignore them - save yourself the hassle and read their "how-to" leaflet :)

It's pretty simple actually - remove the pink lid and hold the pink handle, gently wiggling the wand from side to side to get it out the tube. Got it. Step 1 down, now to apply it...

I honestly thought the application would be much easier than what it was. My first encounter with this cool, modern-looking mascara wand was tricky and a bit frustrating, though I'm sure with practice it gets easier.

What did I love about it?
* First things first, the hot-pink & black packaging is stunning - great colour choice and the design is amazingly sleek and compact
* You can bend the handle of the wand to get the most comfortable angle for application
* The brush fits well and comfortably along the lashes and their natural shape
* I'm always looking for the blackest black mascara I can find, because often your regular black mascaras end up looking a bit grey in the light - the AVON Mega Effects lives up to its promise!
* It did not flake, crumble or smudge once during the day! :)
* It didn't irritate my usually sensitive eyes
* It doesn't clump

What I didn't enjoy about it:
* It was difficult to apply and definitely requires some time and a bit of practice to master
* Even though you can bend the handle to fit comfortably, it all felt quite awkward and unnatural - I guess that's just because the design is just so new and different to the regular wand I'm used to holding
* The application was quite messy, despite trying to be careful I had to clean up a bit around the lashline on my top eyelid
* Although it lengthened my lashes nicely, it didn't provide the volume it promised or that I really want from a mascara (even after applying 2-3 coats).

With it's eye-catching design and unique concept, along with a friendly price-tag of R99.95 (on www.avon.co.za) I definitely think this product is going to be a big hit!

Overall I say well done to AVON for making history with their creative and out-of-the-box idea and, of course, thank you to Beauty Bulletin for selecting me to test and review the product.

when i saw the advert on BB i was facinated by the new design and the fact that it was pink. The mascara is very nicely packaged and the handle bends nicely at whichever angle you wish i did however have an issue with the curve on the brush my eye is very curved and the brush seemed to not have enough of a curve so i couldnt use it per instruction i found it easier to hold the brush upside down or just use the sides. The issue i have with all avon mascaras is the formula it has the right thickness and is not over runny to coat the lashes nicely but the problem is during the day it begins to flake and i end up with a major black eye. My image is after 3 coats and you will notice it just simply coats the lashes no lengthening( which i look for in a mascara) and not much volume.The only thing that i found positive was the fact that it did not clump. Thanks to the BB ladies for sending this to me i enjoyed playing around with it :)

As an enthusiastic first time user of an AVON mascara product I was sceptical when I saw this small product, but none the less it is a nifty product to have.
Despite the information sheet/user guide which comes with the product, I like many others who are lazy to peruse the user guide, still found this product easy to use.
The application of the mascara went on quite smoothly.
I was expecting a MEGA WOW with the first application, but after the second coating the mascara done its trick.

If you are looking at this review hoping to see how awesome this mascara is, then you're in the wrong place. I think it's average and I was not blown away by it at all.

I was so over the moon to be chosen to review this. It comes in black and brown. I received the black one to review (thankfully).

My first experience using this mascara was this morning. I opened it up easily enough, the instructions are pretty self-explanatory: you grip, squeeze, wiggle and pull it out. It looks quite messy when it comes out, and those looks are not deceiving. It is a bit messy.

A definitely pro about this product is you need only one sweep and it covers your entire lash at once. Sometimes you need to use the edges for the corners, but one sweep is definitely enough. The mascara goes on thick, so there is definitely notice-ability. I would not wear this every day, I will be keeping it for night time use.

The first application went on smoothly and looked pretty cool. The second eye came out a bit clumpy (I did it exactly the same way) and I actually had to use my other mascara brush to sweep out the clumps. If it wasn't for the second eye clumping, this review would have been very different.

It is a very wet mascara, but when it is dry, it's dry and doesn't budge. It's the end of the work day now and it's still in place perfectly with no smudging, so for that it gets a thumbs up.

I am definitely going to be using it for evenings out. I am still undecided about whether I would purchase this product once it runs out. I will update my review in the comments section if I change my mind on anything. But for now, it's not that much better than regular mascara. My Maybelline Volum' Express One-by-One mascara is still my favourite.

I was thrilled to be selected as part of this Avon review club! I simply love to try new gadgets and I couldn't wait to try this innovation out! The packaging is cute and I love the bright pink. At first glance, I was rather confused as to how to get to the wand, but fortunately Avon have provided easy to follow step-by-step instructions as to how to wiggle out the brush. Once I got the hang of removing it, it I found the wand to look more like a paintbrush. Intimidating to say the least! You can adjust the angle of the wand for easier application as it has a little hinge so it moves up and down. It has a normal mascara-type scent, so nothing off-putting.
Trust me, don't try to apply this product for the first time if you are in a hurry. You need to practice a few times. The first time I tried, I got gloop all over my eyelids. The formula is very wet, so allow drying time before you start batting those eyelashes.
What I liked about it:
-The unique brush shape allows you to get to the base of your lashes like no other wand I have used in the past. This gives almost the same effect as "tightlining" so that you have a nice line to start with even without the application of extra eyeliner.
-The formula is nice and dark and leaves lashes looking quite glossy
-Once it dries, it doesn't flake or smudge and wears all day long
-It is super-easy to remove with normal cleanser and cotton wool pads

What I didn't like about this product:
-I have barely there lashes and I found that it didn't give me enough volume or length on its own. I have to use it with another mascara to fill in the volume and extend the lashes. Obviously if you have been gifted in the lash department, you won't have this gripe and it may just be your go-to product from now on
-I cannot apply this to my lower lashes no matter how hard I try or from what angle.
I still end up with a smudgy mess.
-I don't really like the wetness of this formula, as I am normally in a rush and don't have time to stand around waiting for it to dry between coats.

My verdict: This is probably great if you are already a doe-eyed beauty with lashes for days. If you have sticky or barely-there lashes, you may need to use it in conjunction with another mascara, but it may be worth a try for the "tightlining" effect and the long-wearing, non-flaking, smudge-free formula.

Thumbs up to Avon for trying something new! It may not work for everybody, but it's definitely worth a try. Thanks again to Beauty Bulletin for sending me this product to try! I had so much fun experimenting with it!

I Received my mascara in the post yesterday (thanks guys!!!)and I decided to give it a try today. My usually sensitive eyes have not given me any trouble and i've been wearing it for almost 10 hours already, so there's a serious plus for those of us who react to everything! I was slightly disappointed with the applicator, it takes some getting used to, as the usual zig-zag technique does not work here and you are more likely to make a mess if you don't have a steady hand. The mascara takes long to dry, so be careful not to blink/sneeze soon after application. Other than this its a cute looking concept, and im glad I got a chance to try it.