This AVON MEGA EFFECTS MASCARA is one of the best mascaras I've found !
So, my eyelashes are basically non-existent ( this is not at exaggeration ). I never ever used to wear any mascara as i never saw the point in doing so if it makes no difference with their empty promises of 'lengthening' & 'volumising'.
Until i was introduced to AVON MEGA EFFECTS - it actually fulfills its promise.

I was also very excited to try this enticing new "mascara application system" from Avon, but I was a little let down at first. It took me a while to get the application right. In the beginning it was awkward and I couldn't get the bristles to stop poking me in the eye-ball. Once I had practiced a few times and figured out how to hold it properly, this adorable little package has become a favourite of mine.

This has been the absolute best, fastest and most defined mascara I've ever used.
Thank you Avon for a great product!!

The price is excellent, and the mascara is cute - I'll give you that. When I saw it in the Avon booklet for the first time, I immediately thought it would be out-of-this-world-expensive... but it's the price of a regular mascara. I have yet to try it out, and see whether it actually works... I'm more of a traditionalist when it comes to mascaras - I can deal with a slightly different angled brush, or a wand that has its bristles spread out in a different pattern than the usual mascara wands, but this little gadget is unlike anything I've ever seen. Honestly, I think I'd feel a bit self-conscious flipping it out in a public bathroom and inviting the stares of other women. Maybe I'll just use it at home... it'll be my own personal dirty little secret! hehe x

Hi Ladies

When I received this product I was really excited and then I open the packaging...

It is tricky to open only if you are unsure but after the first time it is easy as pie.

I recommend that you apply this the first time as a practice run at home to familiarise yourself with the application brush.

I LOVE it! It coats every lash nice and evenly. One application and your good to go.

It takes a small while to dry so be careful not to rub your eyes after applying.

All in all a great product and a innovative, funky design that makes it easy to spot in any handbag.

Until next time.

I was really excited when I received this product. It has an innovative design which surprised me. My first thoughts was that it was gimmicky- just another marketing ploy with the same old product. I am pretty loyal to my Maybelline mascaras.

After using it, I was pleasantly surprised. the brush coated every lash effectively and evenly and you could easily build up to a rich, thick coat after a few applications. The best way to apply it is with a vibrating action. It made my lashes look dark, voluminous and thick.

I wear contacts and spectacles and I did not find it irritating to either. It doesn't easily smudge either if you have hayfever like I do.

The only drawback with this product is that i found that it takes long to dry. On several occasions I sneezed a few minutes after applying the mascara and ended up looking like a panda.

I will definately consider purchasing this product on 2 conditions: 1) They formulate it to dry more rapidly
2) They have a waterproof option

Mascara has to be my favorite beauty and make-up product. I can do without just about any other product, so long my lashes look full and gorgeous.

Avon's new wonderbrush is innovative and so much easier to use than the normal wand. A mascara that comes with instructions?? Yup, this one is definitely a first of its kind. Although, I have to admit I was a little intimidated at first, once I got the grip, rock, pull method going, it was a awesome to use.

The bendable brush allows for a more comfortable application and there is no longer the worry of stabbing yourself in the eye again. This is a wonderful product; although the original price is a little steep, I'd definitely continue to use it.

I was extremely impressed with the Avon Mega Effects Mascara. At first glance it looks like a bulky product, but that is only because of the genius of the design. The applicator wand had a good, broad base which allowed for a firm grip. What particularly impressed me, is that the mascara allowed for applying from bottom to top with the flexible wand, which gave me a good view of the lashes and thus the best way to apply the product. The positioning of the hand when applying mascara makes all the difference. I also appreciated the fact that there wasn't too much of the mascara on the brush applicator, which meant that the lashes didn't clump. The effect created was truly mega, and I also like the fact that the lashes weren't spidery or too stiff, but that they held. I would certainly recommend Avon Mega Effects Mascara.

small, slender and quiet compact perfect for a small make up bag,Ophthalmologist tested, pefect for sensitive eyes, most impotantly it gives you smudge free, 24 hour long lasting lashes thats volumised and make my small eyes appear wider.Brush bends for comfort and control, fits the natural shape of the lashes
Great product!

Firstly, this mascara is super cute. It just makes you want to reach for it. Obviously the brush is the key feature as it is very different from your normal mascara brush. I really like the change. With a normal brush I usually battle to get to the very base of my lashes to start building up volume from the root.The Mega Effects mascara, however, is designed in such a way that you get right in between the lashes which I really like. I also love that it manages to separate the lashes coating each one individually. My only dislike would be that it is hard to control the brush in such a way that I don't get any mascara on the lid. I am not sure if I am just not used to it yet or if the brush is a little too big but I usually get a small smudge near the lashes.

The colour is a nice saturated black and looks great. The packaging is quite practical and easy to carry. There seems to be a lot of product in the tube.

Do I recommend to try it out? Definitely yes! The price is great (R99.95 in the current Avon brochure) and the chances are that you will fall in love with the brush.

If you are looking where to get it in Joburg, you can get it from me too on 0765911318. After being sent a few Avon products via this site, I was reminded how nice their products are and became a rep :) but my reviews are still totally unbiased, you can rest assured!

Great new product! Cool packaging and idea. This is such a nice new way to present mascara in. I like the product very much. It is just a little bit difficult to get the same results as with an ordinary mascara applicator, I keep on getting mascara on my skin just below my eyebrows, but the more I use it the better I get!

Thanks Avon for a very nice product!

Ok so I recently received this Mascara from Beauty Bulletin to test out and was a bit confused when I opened the box. It's not the usual Mascara and looks very different... I was very excited to try it out though! So I tried it out and I was quite impressed at the way it applied so smoothly! Clump free (YAY!) Although the only problem I had was that it sort of messed my eyelids a bit but I'm a very messy person when it comes to applying Mascara so I think that was my fault. It came off from my eyelids easily with a wet earbud though so that was cool, although I had to reapply my eyeshadow. I applied it in the morning and got home late that night and it looked as if I'd just applied it! I found that really awesome... All in all I really love this and will definitely be buying this as soon as I run out. Yet another awesome product by Avon

I was so confused at first as to how the mascara even opened as i wasn't used to this new design but even using it for the first time was amazing! no clumpy eyelashes, each lash perfectly coated and not to mention it was so much fuller!!!! I am a huge mascara fan constantly changing for fear the next is better but iv met my match! :) LOVE LOVE LOVE! Will definitely be purchasing it in future.

I would recommend this product! As long as u have patience in applying mascara :)

Ladies this is the brush you have all been waiting for - Dont try anything till you try Avon Mega Effects Mascara. Great Buy - Good Value - The product Could Be improved Slightly

Avon Mega Effects Mascara is really great mascara and gives you lashes the full luscious look, however opening the tube to get to the applicator was a bit of a nightmare. But after reading through the instructions I managed to open it just fine. Didn’t ever think that I would need instruction to open a mascara bottle, it gave me a few moments to laugh at myself. Once I finally opened it I found that the brush can be a little messy for a first timer but after a while of practicing I managed to find the technique and applied the mascara without any more fuss. I found that if you apply more than one layer it makes your lashes even more full and think perfect for a night time look. Avon Mega Effects Mascara is really a unique product and sets itself apart from the rest. I have already recommended the product to all my friends and they too love it.

I have to say that this mascara really does create mega effects with your lashes. It coats every single lash and creates a dramatic effect. I actually do not wear liner with this mascara. The only thing is that it requires some practice when it comes to application. I needed a few tries for perfect, no mess application and once I mastered this application went quick

Girls believe, this mascara does make your lashes look bigger, fuller having an overall effect on eyes. Love it. Application is easy but it was removing the brush from the holder that proved a little difficult. I will advise anyone with dull, fine, thin lashes to invest in this product.

Wow wow wow, i looooooooooooooove this mascara. The applicator tip is AWESOME, flexible and so suitable for any style of applying eye makeup. The mascara itself is great, takes a while to dry -try not to sneeze after immediate application- but it really is long lasting once dry and absolutely fab. The little bottle is so unique and the style is very modern and attractive. I really do love everything about this mascara and would love to make it my permanent new mascara, but will have to wait till its on special ;)

I was immediately intrigued by the packaging of this product, as it was unique. I love innovative products so was excited to try it out.
I must admit, I struggled to open the mascara, and had to read the instructions to figure it out! I liked the idea of reaching new angles with the flexible applicator, but it didn't seem to really make a huge difference.
The product certainly made my lashes very dark and thick, and I liked the brush and handbag sized container - just not very convinced with the applicator.

Ok so I'm usually scared of mascaras because usually clump up in the bottle or on my lashes. Now as a spectacle wearing lass its hard to find one that doesn't streak on your glasses!This mascara actually stayed on my lashes without giving me the tiger effect on my lenses.I love the applicator its easy to use and you can hold a mirror with the other hand instead of trying to pry your eyelids open!I highly recommend this product its small and compact and yoy will have long beautiful healthy looking lashes in 2 easy steps!!

A must have!

When I first received this product I had my doubts - how can this brush be as easy or effective as a normal mascara brush? But I tried it none the less and I was so surprised at how much faster the application process is, once you know exactly how to apply it using the new brush. The formula is also simply amazing, no smudging or running when it gets wet, but still quite easy to wash off using face wash. I would definitely recommend this to someone looking for a long-lasting mascara and actually even just for anyone! Great product!

I must admit I was quite baffled when I first saw the product and had to read the instruction pamphlet as to 1. How to get the mascara 'brush' out and 2. how to use it.

Putting this mascara on was a mission! I don't really like it. Maybe I'm just challenged with this ergonomic brush and have to confess, I still prefer the normal, old fashion mascara wand.

I kept poking the brush into my eye, as I just couldn't judge where to start using it from and then kept smudging the mascara all over, it splattered as I blinked.

On the plus side, it does last long and look great. It comes off quite easily in the shower.

I'm not wholly a convert yet, but I guess practice makes perfect and who knows maybe in time, I will get up to date and prefer this ergonomic brush to the good old fashioned wand.

I am a huge fan of mascara and have been through my fair share of mascaras while on the hunt for the perfect mascara. I am always very excited when receiving mascaras to test out, especially ones such at the Avon Mega Effects Mascara that is so unique.

The wand of the mascara is unlike any other want on the market. It seems rather intimidating at first and I wasn’t too certain about how to use it, but is works like a charm. Holding it against the lash line and simply blinking coats each lash evenly with the product. The bristles of the brush separate lashes beautifully and the shape of the want helps to curl lashes up.

The mascara wears well throughout the day and feels light on your lashes. My lashes didn’t feel all that hard with the mascara on, which is something I personally look for in a mascara. I do not like it when mascara makes my lashes feel like twigs.

The cons: It is a little difficult to dip the wand back into the tube to get more product onto the wand. I am impressed with the amount it dispenses onto the wand but it is not enough to cover both eyes properly.

All in all, I am rather impressed with the Avon mascara. It carries very well in a makeup bag and makes applying mascara very easy. This is definitely aimed at ladies who like something different from the norm.

As soon as I received my mascara, I opened it and tried it, wow what a mess. The brush applies a lot of product, I blinked and my face was black. Like they say practice makes perfect, I am now better at applying it and it's awesome. Longer, darker, awesome lashes.

I was really excited to be chosen to review this product as I've been awaiting its launch for the last couple of months.

Aside from the fact that it totally does not fit the description of mascara it turns out to be the most interesting and of course unusual one I’ve ever used. It does take some time & effort to get used to using the brush and you need some patience to apply multiple layers of mascara but all & all a great product. Another plus for me is that it’s ophthalmologist-tested. I would most certainly be buying Mega Effects from Avon from now on!

I was thrilled to be selected to trial this new offering by Avon. I've never been more confused on how to use a mascara quite like this one. When I took it out the box I think my first words were "wow".

I immediately grabbed the instructional pamphlet for directions as I knew it wouldn't be easy and I was right. Firstly it takes alot of practising to perfect. Avon have literally reinvented the wheel with this so you need to forget what you know about mascara and start from scratch.

Holding the brush felt weird because its flat. Then there's the application which is tricky. It almost feels like you have a paint brush in your hand and you painting your lashes. When I finished my lashes the effect wasn't great. I had smudges all over but you know, practice makes perfect.

After a week of trial and error, I think I've mastered the application. I have to say, I do prefer mascaras that have these bristle brushes like this Avon one as it works well for my lashes.

I will keep on persevering until I have 100% perfected and conquered this mascara.

I was really chuffed when I received this product to review and I thought it would be super awesome and different. Honestly, this new design and stuff didn't really make much of a difference to me. I found the formula clumpy also. I managed to paint parts of my upper eyelid as well. I think I will just stick to regular wands, thank you very much. Too much complexity for something as simple as eyelashes, no man.

The Avon Mega Effects mascara is like nothing you have ever seen. The packaging and wand took me completely by surprise.It took me a while to figure out how to even remove the wand and it is not as simple as a twist and wiggle. At first sight I thought, how on earth am I supposed to use this?! I do love the little wipers that the wand comes out of which remove excess for you quite effectively. The wand has an adjustable handle for ease of use, which bends anyway you wish however I found that bending the handle or not didn't make any difference to application for me.The mascara is tricky at first mostly because we are accustomed to a regular long wand. The first few tries I did get product onto my lids but soon realised you have to apply slowly and not rush through. It is probably the tiny bristles on the side that get onto your lid if you are hasty. As you can see in the pictures, my eyelashes are long but they are straight and need curl. The mascara did a good job of curling for me. It also thickened, dried fast and stayed put. The mascara is not water proof but is definitely smudge proof, I wore it on a 45min walk on a sunny day and even though the rest of my face was shiny the mascara stayed perfectly.This mascara has grown on me! I do enjoy using it now and love that the wand sort of combs my lashes. Some people may still prefer the regular wand to this though.

I was very exited to receive a funny looking black & shocking pink wide, rectangular tube. I rushed to try and open it but had no idea how to... just then I knew this was going to be a game changer!
After reading the instructions and rocking the brush out of the tube i was skeptical about the brush and had flashes of mascara getting everywhere. Because of the wide brush, I also thought it will be difficult to handle... this was however not the case!

The brush handled like a dream. The handle is nice & short allowing for precision and also adjustable so it makes it easy to maneuver around the tricky small lashes.

The mascara did not go everywhere as I initially feared. Nothing smeared through onto my lids. I was astounded. It worked. It changed how I thought about mascara and truthfully... I thought to myself... why has no one ever thought of this before.

The fact that you apply the mascara from the front of your face and not with your hand next to it allows you to apply the mascara the same way on both eyes without having to do funny twisting of wrists and flipping of wands. Love it.

There is however one little drawback.... the formula is not as thickening and as lengthening as I would have liked. I however added 2-3 layers and it worked amazingly. It did not smudge and I partied till the next morning without the dreaded raccoon eye.

A word of caution though... it burns like a MOFO if you get it in your eye. This was a lapse of concentration on my part. Your eye will tear up very badly.... which is also why I know it does not smudge easily. ;-)

All & all, I will surely buy this again! I am a mascara whore and try them all. It will be a great honour for any product to grace my make up bag more than once, and this has made the list.

The design:
At first I thought, “What a STRANGE design” and it initially made me a bit anxious to use. I have to admit, once I started using it, I love the applicator immediately and it has a very unique design. I think it is quite innovative.

The formula:
I only needed to apply one coat and it gave me beautifully full and thick eyelashes making bringing my eyes out more. I really loved the sexy and giving me a dramatic look it gave me for my night out. Now just imagined I had to apply a second coat…
Also, it didn’t smudge at all. Although I was a bit messy because I was nervous using the brush at first. My mascara also lasted the entire night (It really did, I actually applied my make-up just before 8 the evening and I got home at 9am the next morning and still had my mascara intact).

My Verdict:
My eyes looked bigger and dramatic. For any mascara addict, this is definitely worth trying and using. I simply love the AVON Mega Effects Mascara!!!!

I was very excited to try out this mascara, its nothing I have ever seen before. Once I had researched about it and learnt how to use it I put it to the test.

Pros:
1 easy to use, love the way the it bends to the desired angle to apply from root to tip.
2 gives my lashes a complete cover.
3 I thought it would make my eyelashes clumpy and it did the complete opposite, made them look full.
4. Love the packaging, love that it "locks" it and has a cap over it. means it wont go dry or leak in the heat.

Cons:
1. didnt give as much volume as I hoped.
2. people who dont like something going from the front of the eye might get freaked out as your hand does go infront of the eyes.

Overall its a great Mascara for daytime, I would wear one of Avons more volumising mascara for the evening.

I call this the mini mega effective mascara
fits perfectly in my small bag
very effective, every time i use it i look like i have added lashes on,,with this one no need for me to add lashes, i don't like to anyway.
easy to use, i just did not like that my lashes felt so hard and heavy

Fantastic new, exciting, effective mascara :)

This is a super super product!
The wonderful unique comb brush lets you grab every last single lash and coats it so well. I must say that this mascara gave my lashes a great length and volume. I tried the blackest black and gave my lashes a super dark black look which i love!

The comb brush is a little tricky to use at first but it does get easier. I didnt get any clumps which i am thrilled about because i like applying mascara twice!

Overall this is a super product, easy to use once you get the hang of it and it lasts all day and is not difficult to remove with makeup remover.

Thank you Beauty Bulletin for giving me the chance to try this product :D

I was so excited to be selected to review this beauty product. This is my first review, so I was a little nervous but excited at the same time!

When I received the box and pulled out the pink mascara, I knew I was going to have fun with it! However, it took me a while to work out how to open it, and I spent almost an hour trying to pull it out. I then decided to read the instructions and found it to be quite simple: You just need to grip and rock it side-to-side for it to come out. I felt like a kid on christmas morning when I finally pulled it out!

So, the actual mascara itself was amazing! I loved how you could adjust and bend the handle... It made it so much more easier to apply. The brushes are also pointing in many different directions which gives your eyelashes that "black, blackest" look. At first I didn't think too much of it and walked out to watch tv with my boyfriend. He had a good look at me and said that my eyes looked like they were glistening.... Which meant this mascara did its job ;)

I went to the bathroom and had a proper look. My lashes were dark black, and were curved up, bringing out my blue eyes, just like a supermodel's!

Thank you so much Beauty Bulletin for giving me this opportunity, and well done AVON on such an innovative product! I cannot wait to review the next one!

NEW Avon Mega Effects Mascara!
I was so excited to try the product due to its unique and alluring packaging. I did find it difficult to use compared to other mascaras that I'm used to, although after practice it worked very well and helped curve my lashes, make them more defined and gave them length. It does mess a bit due the the content having a more wet texture but that also helps it last longer than other mascaras.
To summarise:
Pro's:
- Unique, alluring packaging
- Creates defined, curved, longer lashes
- Lasts long
- Good price

Cons:
- Difficult to use
- Messy

I just love this new product from Avon. Must say that it is easy to use and no clamping and messing for me. I could reach the corners and inside well.

Avon Mega effects Mascara
For all the mascara lovers.
I have been using the mascara for the past week, and I found the product to have pros and cons.
It comes in very attractive packaging, pink and black in colour and contains 9mls of liquid mascara.

I was extremely excited to start using the product as I found it to be "cute". the wand looks like a toy paintbrush or a homemade lolly pop ice-cream.
It has a 3-4cm moveable handle , which was created for comfort and steadiness while apply your coat of mascara. Although I think it was a brilliant and innovated creation, I personally found it quite difficult to apply.

After about 3 uses I got the hang of it, and started liking the product. It is a different design and could take a few applications to finally find your comfort with the wand.
As for the liquid content, its the blackest black, its not waterproof which I prefer, and it doesn't clump, nor flake off.

Overall I would rate it a 4 stars for price, quality, effectiveness, and for innovation.
I would recommend the product, it is definitely worth trying. Personally I prefer a longer wand, as I feel I have more control. but again its worth trying.

I am going to give this product a fairly good rating overall, as it ticks most of the right boxes for me, but let’s just say I have mixed feelings about it. This is not to say that my personal view of the product is negative either, but just my impression of what it would do, given all the hype around it. Maybe it is just inexperience with the new wand styling in the one week that I have had to experiment with it, but I am just not seeing the “Mega Effects” factor I was expecting.

If I start with the packaging, I am happy with the attention to detail as it is in a box and the colour scheme is black, white and pink. It is fairly sophisticated and has an insert of well written instructions. The tube is different in that it is more rectangular than cylindrical but it is compact and leak proof. Then there is the showstopper, revolutionary wand which is adjustable to make application a bit more comfortable. This for me is still the tricky bit. Holding the wand in front of my eye, blocks my vision of where exactly I am applying the mascara and I do not always get it spot on.

The mascara itself spreads easily coating each lash individually and dries really fast. It also does not clump or flake going the entire day smudge free. It helps open my eye area a bit more but does not make my eyes pop. The fairly natural look that it imparts to my eyelashes suits my makeup style perfectly as I am not one for daring bold lashes and I am incredibly thrilled by the results. But there isn’t the WOW factor that most other ladies will be after so maybe it’s just the advertising or that I chose to only use one coat on my upper lid. Doing this I see the product lasting a really long time.

Don’t get me wrong, I am impressed with the whole package, but those who are after something more dramatic may be disappointed. So I would recommend it to ladies who are after a more conservative look.

REVIEW FOR NEW AVON MEGA EFFECTS MASCARA
I recently received the mascara to test. It a first with the new brush. A total new concept from the wand mascara we’re all use to. I have to admit it did take some getting use to. I am no make up expert; I’m just an ordinary woman & mom. The brush applies more product on the lashes in one coat than the normal wand mascara. This ensures that you require fewer coats to get the same effect as you normally do with 2 – 3 coats of your normal mascara. The mascara is also nice & dark so it give you an immediate full lash effect. The multiple brushes also ensures great separation of your lashes. Once use to the new brush its a lot less messy & quicker to apply. See my before & after photos below & judge for yourself.

Absolutely love this product. Normally I find mascara hard to use, and the fact that you can even bend the applicator to suit your eyelashes is amazing. Did not clump and dried very quickly. It lengthened lashes perfectly. Also, to get more mascara on to the brush all you need to do is squeeze the base gently (the black part). Will be buying this in future!! Unsure of the price.. but I am sure it will be worth it :)

I couldn't contain my excitement when I finally received the new Avon Mega Effects mascara! I must say that I really like the packaging especially the bright pink top part. It's simply gorgeous! When I tried to get the applicator out I found it to be a bit tricky but when I finally did it was in the shape of a paintbrush! How nifty is that! Really different to what I am normally used to from a mascara applicator but I didn't mind it at all! I was really excited to try it. It was really easy to apply and managed to coat my lashes really well plus give them easy separation and definition without clumping. Very important for a mascara if you ask me! My eyes were suddenly awakened!the mascara was aslo really e

I was so excited when I received the amazing mascara, I am usually very sensitive to Mascara but for the first time in a long time this is the only product that has been good for me. It's a Mega Wow, I like the packaging.

A great product for the girl on the go, mega effects in mega fast time.

Personally I cannot imagine my life without mascara, so testing a new one is always great fun! First impression - super unusual design! It looks much smaller than normal mascara packages, but it has the same volume of product. Easy to open and close. Very securely closed. Pulling the brush out requires a bit of a tug which makes me worried about splashes of mascara all over, but so far I have not noticed any mascara getting out. At first glance I thought that I will dig my eyes out with the brush since it looks very similar to a painting brush, but no... it is very easy to maneuver in your hand and puts on just as well as traditionally designed mascara brushes. I like that the brush has an adjustable bending elbow, which helps a lot for being able to see more accurately where you are with the tip of the brush. There are no fall outs or smudges after a whole day of wear and it is clump free which is an added bonus. Easy to remove with makeup remover (most of it can even be washed out with water - and I like that, so that when I get out of shower I don't look like a raccoon). I only had a few days to test it out, but it already made a positive impression on me. Job Well DONE to the developing team of Avon!

I was quite intrigued by the new brush and found it very easy to use. It's actually easier to use than the normal spoolie-type brush. I received Blackest Black, which suits my brunette lashes. :) The consistency is very wet, which makes it easier for the lashes to "grab" the mascara, one coat is all you need, and I even saw a girl on Youtube do 2 to 3 coats to look like false lashes. One thing I found VERY useful, is that it does not flake. Because of my contacts, I don't wear mascara often, as the flakes irritate my eyes. This is one of the first mascaras I could wear the WHOLE day, and it did not even feel as though I wore anything on my eyes. For someone who gets tired of make-up very quickly, this was a plus point. It's a pity that it contains parabens, and that it only lasts 3 months like your average mascara. If it contained more safe ingredients, I would DEFINITELY purchase it. For those ladies who don't mind make-up ingredients, you won't be disappointed by this! Quick summary of PROS and CONS:
PROS
Does not flake AT ALL
Only one coat neede, and it coats the WHOLE lash
Lasts long
Easy to use brush
Such a cute container!
Does not smudge easily


CONS
Difficult to remove
Lasts only 3 months (like other mascaras)

I was so excited to be selected to try the new Avon Mega Effects Mascara as I am a complete sucker for anything new and gimmicky in the make-up department!

Instead of the traditional mascara wand that we are used to, Avon has made use of a mini "paintbrush' for the lashes. The packaging is very attractive and has a nice compact shape so is easy to carry around in your make-up bag.

To remove the brush from the packaging you have to grip it and rock it from side to side. (Sounds simple but I really struggled the first time). The brush comes out coated with a generous amount of mascara. The handle of the brush is adjustable so you can play around to find out what angle works best for you. I found that the best way for me to apply this is for me to sit at a height where I can rest my elbow on my dressing table and then apply with a steady hand. Hopefully as I get used to this applicator it won't be necessary any more.

This is a VERY wet formulation mascara so you have to be extra careful when you apply it. I haven't managed to apply it yet without having to do a bit of a clean up afterwards. So the first few times you use it you might want to do it when you have a bit of extra time on your hands!

The colour is a very dark glossy black, which I love, and I found that one application coats my lashes well. I think for daytime one coat is sufficient for me, but at night I will probably try apply two coats for extra emphasis.

I have to admit, I was a bit taken aback when I saw how small the tube was. I own a lot of different mascaras and this is by far the smallest and bulkiest tube I own. That being said, it is still very easy to just pop into may makeup bag because it takes up so little space.

Then, the reason everyone waited eagerly for this mascara, the brush. When you take of the cap of the mascara, it kinda looks like a paintbrush in a paint bucket. Very different to the usual mascara wands. The wand pops out of the tube with ease and reveals the very unique wand. At first, it was extremely difficult to use, but since mascara wands come in all shapes and sizes, I wasn't too intimidated. It was very easy to get to every single lash with this wand.

The mascara itself is a very, very wet formula and takes a while to dry. Because of this, it can be said that this mascara is very messy. For me, however, the mascara was not extremely messy. Of course it ran a little the first time I applied it, but practice makes perfect, right? I loved the way the mascara made my lashes look. I have fairly non-existent lashes and this mascara added extra volume, length and colour. I loved how thick my lashes looked. Because the mascara is so wet, it did tend to clump a little, but I corrected that by using a hold mascara want (Covergirl Clump Crusher) I keep around. This help spread the lashes and left my eye lashes looking extremely full and dramatic.

A side note: it did sting my eyes the first time I used it. But after that, it did not sting my eyes again.

Of all the mascaras I own, this one is one of the wettest, but despite that, it works wonders on my lashes. A great win in my book.