Overall, a thumbs up to the new Avon Mega Effects Mascara!!

I am going to give this product a fairly good rating overall, as it ticks most of the right boxes for me, but let’s just say I have mixed feelings about it. This is not to say that my personal view of the product is negative either, but just my impression of what it would do, given all the hype around it. Maybe it is just inexperience with the new wand styling in the one week that I have had to experiment with it, but I am just not seeing the “Mega Effects” factor I was expecting.

If I start with the packaging, I am happy with the attention to detail as it is in a box and the colour scheme is black, white and pink. It is fairly sophisticated and has an insert of well written instructions. The tube is different in that it is more rectangular than cylindrical but it is compact and leak proof. Then there is the showstopper, revolutionary wand which is adjustable to make application a bit more comfortable. This for me is still the tricky bit. Holding the wand in front of my eye, blocks my vision of where exactly I am applying the mascara and I do not always get it spot on.

The mascara itself spreads easily coating each lash individually and dries really fast. It also does not clump or flake going the entire day smudge free. It helps open my eye area a bit more but does not make my eyes pop. The fairly natural look that it imparts to my eyelashes suits my makeup style perfectly as I am not one for daring bold lashes and I am incredibly thrilled by the results. But there isn’t the WOW factor that most other ladies will be after so maybe it’s just the advertising or that I chose to only use one coat on my upper lid. Doing this I see the product lasting a really long time.

Don’t get me wrong, I am impressed with the whole package, but those who are after something more dramatic may be disappointed. So I would recommend it to ladies who are after a more conservative look.

WOW!!! That is really all I have to say about this mascara. You have not used and loved mascara until you have tried this product girls. But for the sake of a review and in the hope to try to convince any body who reads this I shall elaborate further.

When receiving this mascara in the post i was so excited i could not wait to get home!! Really though I ripped it open in the car and applied it at the first robot. Yes I'm that girl.

Ok, I admit I battled a bit at first to remove the wand from the mascara bottle, but that I hacked quickly once I read the "rock it " instruction. (if all else fails, read the instructions my mom always says) Once I had it out the adjustable handle made for great application to both top and bottom lashes. Not how girls, but from corner to corner!! ( I know right all I ever wanted! ) the bristles are just what I love in a mascara. The hard silicone type instead of a soft brush type. This allowed for minimum clumping of the lashes along with the great consistency of the product itself. It is slightly wetter than a normal mascara but I loved it once again. I found I only needed one coat but if applying two I would advise allowing some drying time.

Once home, Playing around I found that using this mascara in conjunction with those pesty little eyelash curlers actually made hardly any difference. This product definitely improved my lashes with length and volume.

I also put this mascara through every girls major tests.
1. This mascara wears all day (including gym!) without smudging.
2. Night out? Perfect every time! A night out dancing proved to be no match!!
3. Tired? lazy? Naughty? Guilty! I slept with this mascara one night (cough, as a test!) and woke up with not a smudge! No I'm not joking
4. It removes easily with your everyday facial wipes or a quick wash with warm water.
5. My eyes also often burn with many major brands of mascara but I can honestly say this mascara didn't even tingle.
6. It wears light (doesn't feel like you cant blink)

So there you have it. What are you waiting for?
If only Avon could develop a man this incredible the world would be a happier place. But for now make your everyday a little bit easier and look FAB!

As an enthusiastic first time user of an AVON mascara product I was sceptical when I saw this small product, but none the less it is a nifty product to have.
Despite the information sheet/user guide which comes with the product, I like many others who are lazy to peruse the user guide, still found this product easy to use.
The application of the mascara went on quite smoothly.
I was expecting a MEGA WOW with the first application, but after the second coating the mascara done its trick.

REVIEW FOR NEW AVON MEGA EFFECTS MASCARA
I recently received the mascara to test. It a first with the new brush. A total new concept from the wand mascara we’re all use to. I have to admit it did take some getting use to. I am no make up expert; I’m just an ordinary woman & mom. The brush applies more product on the lashes in one coat than the normal wand mascara. This ensures that you require fewer coats to get the same effect as you normally do with 2 – 3 coats of your normal mascara. The mascara is also nice & dark so it give you an immediate full lash effect. The multiple brushes also ensures great separation of your lashes. Once use to the new brush its a lot less messy & quicker to apply. See my before & after photos below & judge for yourself.

Absolutely love this product. Normally I find mascara hard to use, and the fact that you can even bend the applicator to suit your eyelashes is amazing. Did not clump and dried very quickly. It lengthened lashes perfectly. Also, to get more mascara on to the brush all you need to do is squeeze the base gently (the black part). Will be buying this in future!! Unsure of the price.. but I am sure it will be worth it :)

It’s about to become the go to mascara, I love the mega impact it made without even curling my eyelashes. A great product for the girl on the go, mega effects in mega fast time.

The price is well worth it for the unique product you are receiving. This mascara will promote you to an elite class! Buy it, try it, fall in love with it.

This mascara truly worked its magic with my eyes. I was a bit sceptical when it came to applying it, as I just wasn't accustomed to this applicator brush. But, i quickly adapted to this nifty little design "wand". It gets to the corners with ease and after some practice, i find that i prefer this new design to the old wand.

The product does everything it claims and after using it for a whole week, all i can say is that I'm a very happy customer. The product didn't flake, or go clumpy or even smudge after my workouts. It stays and looks fabulous all day long :)

I couldn't contain my excitement when I finally received the new Avon Mega Effects mascara! I must say that I really like the packaging especially the bright pink top part. It's simply gorgeous! When I tried to get the applicator out I found it to be a bit tricky but when I finally did it was in the shape of a paintbrush! How nifty is that! Really different to what I am normally used to from a mascara applicator but I didn't mind it at all! I was really excited to try it. It was really easy to apply and managed to coat my lashes really well plus give them easy separation and definition without clumping. Very important for a mascara if you ask me! My eyes were suddenly awakened!the mascara was aslo really e

I love this mascara and will recommend it to everyone I know...

Totally worth the buy, if I had to buy it myself....

The Revolutionary AVON Wonder Brush Mascara! – AVON Mega Effects Mascara is one of its kind.

I was so excited when I received the amazing mascara, I am usually very sensitive to Mascara but for the first time in a long time this is the only product that has been good for me. It's a Mega Wow, I like the packaging.

I was very excited to try out this new Avon Mega Effects mascara and was unusually surprised with the results. When you look at it, it doesn’t look like your typical mascara – the packaging is innovative, cool and practical. To apply it, I had to remove the cap and then take the mascara out of its container. The smell is not aggressive and the texture is not too dense and creamy, but more light and watery I find it lifts, curls and adds volume to every lash I have. The design is different and I need a little more practice using the wand especially trying to coat my tiny bottom lashes with it. It lasts all day and doesn't come off until I use my eye makeup remover. The best thing about this mascara is that you can put it in the smallest of purses or beauty bags and it is ideal for travelling.

A great to be taken seriously mascara!

And now what I say :)

I couldn't wait to open and try out the mascara when I collected from the post office, after all the applicator looked interesting.

The black packaging is quite sophisticated and the black & pink container is eye catching.
I struggled a bit to remove the applicator, but that was because I didn't read the instructions first. A little wiggling from side to side and that baby comes out easily.

Application:
The applicator took some getting used to, but once I had the hang of it, applying to top and bottom lashes was a breeze. Also, it only took 1 coat to get the effect I normally get from 2 - 3 coats of my normal mascara. I also liked the way the brush was able to get to that little lashes in the inner corner of my eyes.

Quality:
The texture is wonderful, no clumps and my lashes did not feel heavy. There was no flaking and raccoon eyes (black circles under eyes)by the end of the day. The colour is superb as well.

This mascara delivers on it's promises. It really left my lashes darker, denser and more dramatic.

As a loyal Avon mascara user, this is my new go too mascara

As I previously mentioned on Beauty Bulletin, I was in dire need of a new mascara. I have basically tried everything on the market, different brands, different shades and all of the mascara's I have tried, basically came out with the same type of effect.

I was blessed with long lashes, but come of late, they really started to bug me. The mascara I used actually made my eyelashes look as if they were untamed, going off in different directions. Weird...

I was stoked to find out that the Beauty Bulletin team had chosen me to receive a mascara by Avon which was a world first in this type of technology. I love new technology no matter what kind.

So I made an effort to pick up my new mascara yesterday afternoon instead of over the weekend. I saw previous reviews and pictures so I knew what to expect when I opened the box...right...WRONG! I was completely blown away at the look of this product.

First of all, the tube is rectangular instead of the usual barrel tube, the colour of it was hypnotically hot pink and black almost sort of a burlesque colour, which I love. The brush was almost alien like. Something that looks like a paint brush, but also looks like some sort of decorative ornament :)

I couldn't wait to try it. I had no where to go, but I had to use it immediately. So I went on to Beauty Bulletin and watch the "How to" video which made it seem so easy.

Surprisingly, do not let the complicated look of the brush deceive you, this was such an easy to use applicator. One brush of this applicator/brush had my entire lash line covered in one swipe. I wanted more...so I swiped again, and my lashes now seemed thicker and fuller and not just longer as expected. The Blackest Black colour actually made my lash line seem a bit shimmery as well. I promise I was not seeing things.

I admit though, it was a bit hard to apply the mascara to my lower lash line, but practice makes perfect right?

Eventually, my husband came into the room to see what all the shrieks of happiness were for. He took one look at my eyes and he told me they look really beautiful. So naturally I started smiling again. I am going to be using my new Mega Effects mascara to create that hypnotic effect for my fallen angel costume for halloween. I mean what better way to make a statement than that!

The price of the mascara, I found out is R100 which is a huge bargain for something as innovative and world first as this product. I expected it to be around R199.

Thanks to BB for making my new mascara wish come true and for introducing me to this awesome hot pink and black master piece!

I am sold on this product. Well done Avon. I do recommend it!

A great product for the girl on the go, mega effects in mega fast time.

Personally I cannot imagine my life without mascara, so testing a new one is always great fun! First impression - super unusual design! It looks much smaller than normal mascara packages, but it has the same volume of product. Easy to open and close. Very securely closed. Pulling the brush out requires a bit of a tug which makes me worried about splashes of mascara all over, but so far I have not noticed any mascara getting out. At first glance I thought that I will dig my eyes out with the brush since it looks very similar to a painting brush, but no... it is very easy to maneuver in your hand and puts on just as well as traditionally designed mascara brushes. I like that the brush has an adjustable bending elbow, which helps a lot for being able to see more accurately where you are with the tip of the brush. There are no fall outs or smudges after a whole day of wear and it is clump free which is an added bonus. Easy to remove with makeup remover (most of it can even be washed out with water - and I like that, so that when I get out of shower I don't look like a raccoon). I only had a few days to test it out, but it already made a positive impression on me. Job Well DONE to the developing team of Avon!

I was quite intrigued by the new brush and found it very easy to use. It's actually easier to use than the normal spoolie-type brush. I received Blackest Black, which suits my brunette lashes. :) The consistency is very wet, which makes it easier for the lashes to "grab" the mascara, one coat is all you need, and I even saw a girl on Youtube do 2 to 3 coats to look like false lashes. One thing I found VERY useful, is that it does not flake. Because of my contacts, I don't wear mascara often, as the flakes irritate my eyes. This is one of the first mascaras I could wear the WHOLE day, and it did not even feel as though I wore anything on my eyes. For someone who gets tired of make-up very quickly, this was a plus point. It's a pity that it contains parabens, and that it only lasts 3 months like your average mascara. If it contained more safe ingredients, I would DEFINITELY purchase it. For those ladies who don't mind make-up ingredients, you won't be disappointed by this! Quick summary of PROS and CONS:
PROS
Does not flake AT ALL
Only one coat neede, and it coats the WHOLE lash
Lasts long
Easy to use brush
Such a cute container!
Does not smudge easily


CONS
Difficult to remove
Lasts only 3 months (like other mascaras)

All in all very disappointing

I was very excited to try the Avon Mega Effects Mascara, but was very disappointed. First I struggled opening it. Secondly, I don't know if it is because I'm left handed, but it is not easy to apply at all - I got more mascara on my eye lids and cheeks than on my lashes. Once applied, it does look nice though.

If you are looking at this review hoping to see how awesome this mascara is, then you're in the wrong place. I think it's average and I was not blown away by it at all.

I was so over the moon to be chosen to review this. It comes in black and brown. I received the black one to review (thankfully).

My first experience using this mascara was this morning. I opened it up easily enough, the instructions are pretty self-explanatory: you grip, squeeze, wiggle and pull it out. It looks quite messy when it comes out, and those looks are not deceiving. It is a bit messy.

A definitely pro about this product is you need only one sweep and it covers your entire lash at once. Sometimes you need to use the edges for the corners, but one sweep is definitely enough. The mascara goes on thick, so there is definitely notice-ability. I would not wear this every day, I will be keeping it for night time use.

The first application went on smoothly and looked pretty cool. The second eye came out a bit clumpy (I did it exactly the same way) and I actually had to use my other mascara brush to sweep out the clumps. If it wasn't for the second eye clumping, this review would have been very different.

It is a very wet mascara, but when it is dry, it's dry and doesn't budge. It's the end of the work day now and it's still in place perfectly with no smudging, so for that it gets a thumbs up.

I am definitely going to be using it for evenings out. I am still undecided about whether I would purchase this product once it runs out. I will update my review in the comments section if I change my mind on anything. But for now, it's not that much better than regular mascara. My Maybelline Volum' Express One-by-One mascara is still my favourite.

Thank you to Beauty Bulletin and Avon for giving us the opportunity to try and review the latest innovation in the world of lashes. Introducing the Avon Mega Effects mascara with the 1st ever Wonderbrush, which helps speed up the process of mascara application tremendously.

I must admit that when I first saw the packaging for the product, I was a bit blown away as so much thought and effort had gone into it. The plastic tube is a sleek black with a shocking pink applicator. This resembles a toy paint brush and the handle is able to bend to make it more comfortable for people to customise the angle that suits them best.

It does take a bit of getting used to but once you practice a few times you will wonder how you ever managed without it. It even comes with instructions on a paper insert to guide you through the process which is certainly attention to detail. It even clicks close so it will not leak in your bag. My lashes are looking a lot fuller and it does not flake even after many hours of wear.

I am most impressed with the quality of the mascara and ease of application. So well done Avon!

I was thrilled to receive my Mega Effects Mascara and so excited I jumped into my car, flapped my visor mirror open and grabbed my package. I was super confused as to how to get it open so proceeded to read my "how to" leaflet inside the box. Easy peasy! I LOVE the applicator brush - I don't risk brushing my eye ball, it gets to all my lashes with 2 sweeps and is really effective! The brush is also manoeuvrable so can angle it until I'm comfortable to apply. I'm in love and would never be able to go back to my stick applicators again.

My oh my was I indeed excited to try this out. There has been such a buzz about this it makes every women so curious about it.

Avon's mega effects mascara that not only provides for 24 hour volume, but makes your lashes more darker, lustrous and dramatic than ever before. A sure winner wouldn't you say?

Now lets talk about it, the brush is able to bend and adjust to angles which will capture every lash and goes deep down to ensure mascara is applied for root to tip. The brush fits perfect to the lashes and evenly coats them from the root to the tip. And also the handle is able to adjust so it will be easier to use. Also they say the brush is able to provide 40% more mascara to the lashes, I will let you decide as everyones lashes and eye shape differ. I have some Avon pics to indicate more on this.
The mascara is wet so it might take abit to dry and one can apply another coat if desired.

Mega Effetcs mascara is certainly NOT a disappointment,it is easily removed with a cleanser, it is clump proof, it does not flake and will give you a non smudge effect. And for me it is poke proof. Yay

I'm loving this mascara!!I have sensitive eyes and have tried various brands of mascaras and to be honest I was very skeptical about Avon!
It has surprised me in many ways, firstly I opened the mascara and I have to admit, at first it took a little getting used to but by the second use it was fine! I love the deep shade of Black that outlined my eyes very nicely, it did not clump even though I put on a second application(for more effect). It stayed the entire day and mind you considering the rain lately, it did well!
It also grabs even the smallest eyelashes, even though it doesn't feel that way. The price is reasonable and fairly easy to obtain because you order via an Avon representative. So you getting it delivered to you!! I think its good value! I suggest you ladies keep the brushes when the mascara is finished because it combs the eyebrows very nicely!

I was so excited to be selected to try the new Avon Mega Effects Mascara as I am a complete sucker for anything new and gimmicky in the make-up department!

Instead of the traditional mascara wand that we are used to, Avon has made use of a mini "paintbrush' for the lashes. The packaging is very attractive and has a nice compact shape so is easy to carry around in your make-up bag.

To remove the brush from the packaging you have to grip it and rock it from side to side. (Sounds simple but I really struggled the first time). The brush comes out coated with a generous amount of mascara. The handle of the brush is adjustable so you can play around to find out what angle works best for you. I found that the best way for me to apply this is for me to sit at a height where I can rest my elbow on my dressing table and then apply with a steady hand. Hopefully as I get used to this applicator it won't be necessary any more.

This is a VERY wet formulation mascara so you have to be extra careful when you apply it. I haven't managed to apply it yet without having to do a bit of a clean up afterwards. So the first few times you use it you might want to do it when you have a bit of extra time on your hands!

The colour is a very dark glossy black, which I love, and I found that one application coats my lashes well. I think for daytime one coat is sufficient for me, but at night I will probably try apply two coats for extra emphasis.

I have tried so many mascaras... very excited upon purchase... very disappointed at first use. The Mega Effects Mascara is not that kind of purchase! I've used it this week - varying weather conditions from hot and dry to muggy and misty... nothing changed. It went on without clumps (YAY!!!!); stayed on my lashes (DOUBLE YAY!!!) and looked as good at 07h30 after gym as it did at 21h30 when it came off really easily (TRIPLE YAY!!!). Well done Avon on an amazing product that ticks ALL the boxes!

I was thrilled to be selected as part of this Avon review club! I simply love to try new gadgets and I couldn't wait to try this innovation out! The packaging is cute and I love the bright pink. At first glance, I was rather confused as to how to get to the wand, but fortunately Avon have provided easy to follow step-by-step instructions as to how to wiggle out the brush. Once I got the hang of removing it, it I found the wand to look more like a paintbrush. Intimidating to say the least! You can adjust the angle of the wand for easier application as it has a little hinge so it moves up and down. It has a normal mascara-type scent, so nothing off-putting.
Trust me, don't try to apply this product for the first time if you are in a hurry. You need to practice a few times. The first time I tried, I got gloop all over my eyelids. The formula is very wet, so allow drying time before you start batting those eyelashes.
What I liked about it:
-The unique brush shape allows you to get to the base of your lashes like no other wand I have used in the past. This gives almost the same effect as "tightlining" so that you have a nice line to start with even without the application of extra eyeliner.
-The formula is nice and dark and leaves lashes looking quite glossy
-Once it dries, it doesn't flake or smudge and wears all day long
-It is super-easy to remove with normal cleanser and cotton wool pads

What I didn't like about this product:
-I have barely there lashes and I found that it didn't give me enough volume or length on its own. I have to use it with another mascara to fill in the volume and extend the lashes. Obviously if you have been gifted in the lash department, you won't have this gripe and it may just be your go-to product from now on
-I cannot apply this to my lower lashes no matter how hard I try or from what angle.
I still end up with a smudgy mess.
-I don't really like the wetness of this formula, as I am normally in a rush and don't have time to stand around waiting for it to dry between coats.

My verdict: This is probably great if you are already a doe-eyed beauty with lashes for days. If you have sticky or barely-there lashes, you may need to use it in conjunction with another mascara, but it may be worth a try for the "tightlining" effect and the long-wearing, non-flaking, smudge-free formula.

Thumbs up to Avon for trying something new! It may not work for everybody, but it's definitely worth a try. Thanks again to Beauty Bulletin for sending me this product to try! I had so much fun experimenting with it!

Adds oomph to your lashes
I would like to start this review by saying congrats and thank you to:
Beauty bulleting: for choosing me to review
Avon: for such a wonderful, amazing, fabulous product that produces mega lashes with voluptuous volume in minutes. Thanks to you, my quest for the perfect mascara is now over and I have made my choice and you have just earned a loyal mascara supporter for life!!!
How it all started:
I could hardly contain the excitement when Kelly sent me the mail to tell me that I was chosen to review the Avon mega effects, not yet released, mascara. I literally almost jumped out of my skin. **** tzar bursts out laughing*****Now, at this point I have to say that I am a huge fan of Avon make up. It’s reasonably priced and we are really spoilt for choice. When I saw the latest range they launched, I just melted; it’s all so beautifully designed with amazing colours; it’s true that Avon adds colour and beauty to the world of makeup.
Like a good reviewer, I collected my mascara today and ripped open the package to reveal.................
The product:
Ta da: Avon Mega Effects mascara in blackest black. Wow, how did they know that this was my absolute favourite colour? Aawwwww I am so impressed. Avon has designed a unique and sexy little mascara brush unlike any other manufacturer. Critics are calling it the ‘Brush of the Future’. Most mascara manufacturers have the basic wand design with the curvaceous brush at the end. But not Avon; their brush design is way more sophisticated and catered to the needs of any mascara lover. It’s shaped like a little paint brush knows as the one and only ‘Wonderbrush’. The ‘Wonderbrush’ bends and adjusts to multiple angles capturing every lash, top to bottom. The unique brush fits the natural shape of lashes, coating them evenly with formula from root to tip. The bristles are soft and flexible; it just glides over my lashes and conforms to the shape of my eyes, no clumps, no mess, and no fuss. The extra surface area of the Wonderbrush bristles are designed to deliver 40% more mascara to the lash and delivers incredible volume, wow. Plus, and this is very big ladies, I only need one coat, not 3 or 4 like usual. What a great feature! Great color and coverage too, so quick and easy to apply.
10/10 to Avon for coming up with this amazing design. It must have been created and designed by a woman, there is absolutely no doubt. I think this is an absolute first in the world of mascara. Well done Avon.
The package:
Did I forget to mention just how gorgeous the packaging has been done? What can I say that the packaging doesn’t already say for itself? One look at the mascara packaging and you can tell it's different in so many ways. It’s sexy, simple yet sophisticated and makes a lovely addition to my make up bag. It’s so small and versatile I guarantee it will fit any handbag or purse size. (Just kidding) The red and black color combination is so striking and appealing; you will not be able to miss this hot little number when shopping for it. This reminds me, I need to keep this precious little item safe from female colleagues and my sisters. If they were to learn of its existence in my possession it will, like we say in Afrikaans, ‘kry voete’ or vanish without a trace. Lol
Zharina’s step-by-step guide to using the Avon Mega effects Mascara 101
Ok, I have to make a confession here; I totally suck at applying mascara. The first time I applied this mascara I made a huge mess and ended up with Panda eyes, lol and I struggled a bit to get the brush out ***Tzar giggles**** Only after reading the instructions did I finally come to terms with the whole lever, and pulling the brush out of the container thing. Anyway, here goes:
Step 1: Remove the cap of the mascara. This is the red part on top
Step 2: Tug the red lever and pull out the brush. You will notice that the brush has already been coated and is ready for use.
Step 3: Grip the top part of your eye, just above the eyelashes, not too tight and gently stroke the brush over your top lashes in an upward direction. (Might work differently for others)
Step 4: Apply a hint of mascara to lower lashes
Step 5: Admire your work and beautiful lashes in a mirror and smile!
p.s I added some pictures but, as you know my photography skills are not that great I still tried.
Final result:
Great lashes with tons of volume that is fuller and much more shaped. Super Sexy

Final Comments
I know that this has been a long review but I just cannot stop talking about this wonderful mascara that is going to revolutionize the way we think about and use mascara for many years to come.
Would I recommend?
Of course, I am very impressed with this product and even though I won’t share it, I will still tell my friends, family and colleagues about it so they can buy their own. A point of note, the mascara is not waterproof but, I guess it’s a good thing. Mascara must be washed off before retiring to bed anyway, and this is a dream to remove, simple water will do and its leaves no residue behind.
I would like to take this opportunity to once again congratulate Avon on their wonderful product innovation and I am SURE this product is going to be very well received in the market.

The Pros:
The wand is quite unique and is definitely designed to amp up the volume. If you are looking for volume and you like quite a ‘wet’ mascara then you will like this one. It also gave a fair bit of length to my lashes. I also liked that it didn't flake or smudge at all during the day. It creates quite a false lash effect, and is perfect for doing your bottom lashes. I actually keep reaching for this again and again because it makes my lashes really pop. I don't mind the cleaning up afterwards if I've got the time to apply it, which is why I gave this mascara a good rating.

The Cons:
It depends on how your lashes naturally lie, but for me I found the mascara clumped quite a bit initially because my lashes naturally grow in weird directions. Because the wand picks up a lot of product I found it quite messy to use and had to do quite a bit of cleaning up afterwards along my upper lash line and below my eyes. It does well with volume and with length, but doesn't add much curl. It lost one star for messiness.

I have to admit, I was a bit taken aback when I saw how small the tube was. I own a lot of different mascaras and this is by far the smallest and bulkiest tube I own. That being said, it is still very easy to just pop into may makeup bag because it takes up so little space.

Then, the reason everyone waited eagerly for this mascara, the brush. When you take of the cap of the mascara, it kinda looks like a paintbrush in a paint bucket. Very different to the usual mascara wands. The wand pops out of the tube with ease and reveals the very unique wand. At first, it was extremely difficult to use, but since mascara wands come in all shapes and sizes, I wasn't too intimidated. It was very easy to get to every single lash with this wand.

The mascara itself is a very, very wet formula and takes a while to dry. Because of this, it can be said that this mascara is very messy. For me, however, the mascara was not extremely messy. Of course it ran a little the first time I applied it, but practice makes perfect, right? I loved the way the mascara made my lashes look. I have fairly non-existent lashes and this mascara added extra volume, length and colour. I loved how thick my lashes looked. Because the mascara is so wet, it did tend to clump a little, but I corrected that by using a hold mascara want (Covergirl Clump Crusher) I keep around. This help spread the lashes and left my eye lashes looking extremely full and dramatic.

A side note: it did sting my eyes the first time I used it. But after that, it did not sting my eyes again.

Of all the mascaras I own, this one is one of the wettest, but despite that, it works wonders on my lashes. A great win in my book.

I have to admit, I was a bit taken aback when I saw how small the tube was. I own a lot of different mascaras and this is by far the smallest and bulkiest tube I own. That being said, it is still very easy to just pop into may makeup bag because it takes up so little space.

Then, the reason everyone waited eagerly for this mascara, the brush. When you take of the cap of the mascara, it kinda looks like a paintbrush in a paint bucket. Very different to the usual mascara wands. The wand pops out of the tube with ease and reveals the very unique wand. At first, it was extremely difficult to use, but since mascara wands come in all shapes and sizes, I wasn't too intimidated. It was very easy to get to every single lash with this wand.

The mascara itself is a very, very wet formula and takes a while to dry. Because of this, it can be said that this mascara is very messy. For me, however, the mascara was not extremely messy. Of course it ran a little the first time I applied it, but practice makes perfect, right? I loved the way the mascara made my lashes look. I have fairly non-existent lashes and this mascara added extra volume, length and colour. I loved how thick my lashes looked. Because the mascara is so wet, it did tend to clump a little, but I corrected that by using a hold mascara want (Covergirl Clump Crusher) I keep around. This help spread the lashes and left my eye lashes looking extremely full and dramatic.

A side note: it did sting my eyes the first time I used it. But after that, it did not sting my eyes again.

Of all the mascaras I own, this one is one of the wettest, but despite that, it works wonders on my lashes. A great win in my book.

Firstly I have to comment on the packaging... PRETTY! I love the pink and the black. I was also very surprised to see how small this mascara is... I was under the impression it was a lot bigger. The small size makes this mascara perfect to pop into your bag. Even though the 'tube' is so tiny, it still holds an impressive 9ml of product. The design of the wand is great as it feels very comfortable in my hand, even if it was a bit strange at first. I love the bristles, they really do reach every single lash. Because the angle can by adjusted, it is possible that anyone can get the ideal and most comfortable angle for perfect application. The tube also seals perfectly, so I think the chances of your mascara drying out is very slim. The cap also seals very well.

On to the formula. Here is unfortunately were the product fell a bit short for me. The mascara is very wet. This makes it a bit difficult for me to build the volume that I want. It is possible to add another coat or two, but you have to give it a chance to dry first. It still didn't give me the volume that I was expecting... I like a lot of volume. It did give me some length, that was a plus. When you remove the applicator from the tube, there is a lot of product on it and this made it a bit difficult to use. Whilst trying to reach the base of my lashes, I completely messed up my lash line as the mascara got onto my eyelid. If I blot the wand on some tissue paper to remove most of the product before I use it, application is easier and a lot less messy. This is a negative, as I want to use all my product and not toss it in the bin with the tissue.

All in all, this mascara gave me length and some volume and it is a pleasure to use the applicator. The bristles do a great job at separating my lashes (if I remove some product from the wand beforehand) and reaching every single lash. Because of the applicator, I would maybe consider purchasing this product for myself, but if Avon brings this out with a 'drier' formula, I would place my order without hesitation.

My mom received this mascara to review and I just wanted to give it a sneaky try. I didn't know much about the mascara and on the tube it just says "Mega Effects" so I don't really know if it is meant for lengthening or voluminous lashes but here is what I thought:

Firstly I love the new applicator it was really easy to use and nice to try something different I also found that it was mess free!

I also liked the fact that it CLICKS closed so you can really know that it is airtight so no drying out.

I found that it is a very basic coating on my lashed - no extra lengthening or voluminous lashes so it is perfect for every day.

I Received my mascara in the post yesterday (thanks guys!!!)and I decided to give it a try today. My usually sensitive eyes have not given me any trouble and i've been wearing it for almost 10 hours already, so there's a serious plus for those of us who react to everything! I was slightly disappointed with the applicator, it takes some getting used to, as the usual zig-zag technique does not work here and you are more likely to make a mess if you don't have a steady hand. The mascara takes long to dry, so be careful not to blink/sneeze soon after application. Other than this its a cute looking concept, and im glad I got a chance to try it.

Avon Mega Effects Mascara. Unbelievable coverage. A proper black thickening and dramatic mascara. If only it was waterproof!

Awesome video,love it I can't wait to get one.It gives your lashes such a Wow look it's amazing.And it looks so easy to use,loving everything About this mascara.You already look amazing, but Avon gives you that extra bling.

I received my Avon Mascara at the post office today. huge thanks to Beauty Bulletin for this amazing product! i applied it and immediately a lot of product transferred to my lashes and left me looking glamorous. i put it on at 11am and just washed it off now at 11pm and the product really stayed on ALL DAY LONG. i am so impressed!

I was abit tacken aback when I opened the box and saw an unusual looking mascara tube, even more so when I pulled out the brush, but my initial shock turned to absolute delight when I applied the mascara. It lenghtened my lashes so much that it felt like they were touching my eyebrows. The colour is absolutely divine and my lashes were left thicker than normal. I really enjoyed appilying it to the bottom lashes as this is where my mascara normally clumps, this didn't clump at all. I would most definetly recommend buying this.

Big bold beautiful lashes, can you ever say NO? Ladies may I introduce to YOU the most phenomenal mascara to hit South Africa by a storm. This extraordinary mascara has a unique "never seen before" design which transforms lashes from corner to corner, which leaves you with eyes that look bigger, lashes that look darker and more dramatic. Avon states that this unique mascara wonderbrush allows 40% more volume to lashes for bold volume.

This Avon Mega Effects Mascara is unveiling a completely new approach to mascara application. This unique mascara took six years in the making, this volumising mascara is the result of feedback from over 2000 women and 5000 hours of science. This mascara comes with a never seen before wonderbrush, the unique brush bristles fit the natural shape of lashes, plus the ergonomic brush bends for comfort and control.

Mega Effects Mascara replaces the standard wand with an innovative new multi-dimensional brush that lifts top and bottom lashes from root to tip in a whole new way. The first-ever brush of its kind, the Wonderbrush fits the curve of your eyes and can be used at 12 different angles for a corner to corner lash transformation. The bigger bristle area combs through lashes easily for phenomenal clump-free volume, which is basically what every girl is looking for.

So how can you achieve clump free, sweat proof, non-flaking and non-smudging lashes which last for up to 24 hours in four simple steps? Here is how!
Step 1- GRIP IT: Grip at sides and remove mascara cap.
Step 2- ROCK IT: Rock brush from side to side to pull out.
Step 3- BEND IT: Bend brush to desired angle and apply from the root to tip.
Step 4: LOCK IT: Insert applicator until it locks in place.
**If the applicator needs more mascara, re-insert into mascara base (make sure it is fully inserted) then gently squeeze the base and repeat steps two to four again**

Inside the Mega Effects Mascara Box:
The Mega Effects Mascara in Blackest Black
Instructions

My thoughts on the Avon Mega Effect Mascara in Blackest Black

As soon as I ripped open my postal packaging (I couldn't hold my excitement any longer) I noticed a cute small black box. I was surprised that the box was quite simple and with small text adjustments to a simple box, made a big difference. The AVON logo was in shimmering silver. I thought the word "Mega" looked much more eye catching on the box because the text was in Uppercase (all capital letters) plus it had a printed 3D effect, while the word "effect" was in standard text, while the word mascara was in smaller text.

The mascara base is pure black while the lid is hot pink and the two colours together are just eye catching and perfect. The mascara lid has "Mega Effects Mascara" printed on, exactly like the text printed on the box. As soon as you pull out the lid from the mascara, you will see a brush sticking out of the mascara. So the instructions that are given help you get familiar with the mascara and how to use the mascara to get the best out of your lashes. I will admit that the mascara does look complicated at first, but after the first try, it is much easier to use.

The mascara brush is known as Avon's "Wonderbrush" and I can finally see why they call this brush the wonderbrush, it sort of looks like a mini paint brush for your lashes. I feel that this brush will definitely get your lashes looking amazing and make your eyes stand out more than usual. The brush provides lashes with 40% more mascara, plus the brush allows perfect application with no more messy globs of mascara and no more tails of mascara. I really love the grips on the mascara brush because it allows more control and makes it easier to use.

I found the bristles on the mascara brush to be perfectly shaped to allow an amazing application. The texture of the mascara is quite thin but even with one coat you can see a magnificent amount of volume. When I tested out the mascara I felt it took a few seconds to properly dry, so I'd recommend keeping lashes still straight after application to avoid smudging. The best part about the Avon Mega Effects mascara is that it is ophthalmologist tested, so if you have sensitive eyes, it is still perfectly safe because there is no irritation or discomfort. Plus when you're removing your mascara, the Mega Effects Mascara literally melts under eye make up remover.

PRO's and CON's

Pro's of Mega Effects Mascara
40% more mascara to lashes
Easy to use
The mascara is clump free
The mascara is flake free
The mascara doesn't mess
The mascara is sweat proof
The mascara brush gives lashes perfect spacing
The mascara brush gives lashes a BOOST of volume
The mascara brush has grips which are easy to control
The mascara brush has 12 different angles for perfect application
The mascara brush bristles fit lashes
The mascara is ophthalmologist tested
The mascara is easy to remove
The mascara is available in two shades

Con's of Mega Effects Mascara
I think the biggest con would be that because of the 'regular' mascara look, people would be afraid to try this mascara out because it is different.

The cost of the Mega Effects Mascara
The mascara retails for R99,95 on special in Brochure 12 and retails for R189,95, which is the regular price for the Mega Effects Mascara.

The Mega Effects Mascara shades:
Blackest Black
Brown Black

My Final Verdict
I would really recommend you give the Mega Effects Mascara a try, firstly because it gives lashes the most amazing volume ever, plus the mascara is easy to use. Even though the mascara looks a little scary at first, I promise once you've tried this mascara, you won't look back because this gives lashes everything you ever wanted. It makes eyes look more vibrant and makes lashes look darker. The mascara is long lasting and is sweat proof so it's perfect if you're off in the sun which is great because Summer is around the corner. The mascara is smaller than regular mascaras which makes it much easier to keep in your hand bag or clutch bag if you're off to a party.

Avon stated that the new Mega Effects Mascara will give you bold lashes with panoramic volume. Eyes look bigger and lashes look darker, denser and more dramatic. Clump-proof, sweat-proof, non-flaking and non-smudging. - I say this is 100% TRUE! This mascara is nothing short of magical. It is really a mascara you should have. I would definitely give this mascara a full 10 out of 10, and if my review doesn't convince you, hopefully these comments on the Mega Effects Mascara by Avon's Global Celebrity Makeup Artist and Avon's Executive Director of Color Research & Development will convince you.

“I love Mega Effects Mascara; the bendable wand allows you to get in close from many different angles, making it super easy to use. I always keep at least one in my makeup kit!”
-Lauren Andersen, Avon Global Celebrity Makeup Artist

“There hasn’t been true innovation in mascara since the 1950s. We realized there was a need for an improved application process and Avon is changing history by introducing a breakthrough with ergonomics in mind that will change the mascara application experience.”
-Lisa Lamberty, Avon Executive Director of Color Research & Development

**Comments are taken directly from Avon Website and have not been altered**

I received my Avon Mega Effects Mascara and used it for the first time today ... this product is absolutely amazing! The unique design of the brush allows for a one-step, clump free application. With the typically-designed mascara brushes on the market, you sometimes need to do individual lashes, so as not to be left with clumped eyelashes. This Avon mascara eliminates the need to do that as the brush covers the entire lash area with one easy swipe.

And the stunning pink packaging is a definite eye-catcher!

Today I will place an order with my Avon representative - bulk buy - yes please! This is MY new mascara :)

I ALWAYS wear mascara, so let me start of by saying this: In my opinion, this is the BEST mascara I have ever used! I know that I have used quite a few mascaras and the current always being better than the last, but I never stopped looking for thee PERFECT mascara! I am proud to say that I have finally found this in Avon Mega Effects Mascara!

The packaging:

Unique, Innovative, Creative, User Friendly and Perfect for me. I love the fact that its so securely packaged, now I do not have to worry about my mascara drying out. The applicator reminds me of a paint brush, and the application feels like I am painting the formula onto my lashes. I LOVE THIS!!! The applicator is so perfectly proportioned that it allows for each individual lash to be coated, separated, elongated and thickened. All this after one coat.... YES LADIES, ONE COAT! The applicator allows you to bend/angle it for a more precise application, reaching the lashes on the inner and outer corners of the eye. YES, the applicator may look odd, but I think it's the best thing since sliced bread - and by far the most innovative mascara wand yet. It covers the entire lash line and when starting from the root and wiggling upwards, it covers every lash strand leaving beauty in its path, you gotta love it!!

The overall packaging is eye catching with Avon's signature black casing but with an addition of a red cap, as well as the applicator handle being the same shade of red. I think the colour scheme works really well together giving off a great edgy vibe and all together visually appealing!

It's small, compact and easily transportable in your clutch/handbag/cosmetic bag

The formula:

The Mascara formula is nothing short of awesome! As I have mine in Blackest Black it has a lovely velvety appearance with a good smooth consistency. It takes instantly to my lashes and as previously stated it coats, separates, elongates and thickens in one simple coat! I find this to be perfect for those situations when time is of the essence, and all i have time for is one coat! The wonderbrush also allows me to get right down in the root so it appears as if I have eyeliner on, so another plus! But if you are after a more intense look, apply the second coat before your first application dries - It dries really quick which is useful as there is minimal to no mess, and less opportunity for my handy work to smudge.

After application, then what?

Sit back, relax, look fabulous, fierce and feel confident knowing that Avon Mega Effects Mascara has you covered! As I have previously mentioned in other reviews, I wear contact lenses so I need my mascara to be flake proof as well as to be easily removed at the end of the day (there is nothing worse than trying to get your mascara off and losing a few lashes in the process!). I find all the boxes ticked with Avon Mega Lash Mascara..

How did it fare through various situations?

I had a vigorous 2 hour work out last night and perspired buckets, I looked worse for wear, but my eyelashes still looked absolutely fabulous! I do not think this particular mascara is waterproof, but found that it did not run when my eyes teared up (I suffer from hay fever and sinus and often have to deal with itchy teary eyes), it did not smudge, or flake through out the day - even after the itchy eye episode, and the hectic work out.

To sum it up:

Pros:

- It does not flake, AT ALL.
- It does not smudge
- My lashes look crisp and fresh at the end of the day, so it wears extremely well, better than most mascara's i have used.
- It takes well to lashes
- One coat is all you need for beautiful naturally full looking lashes
- It is buildable, so achieving that intense smouldering lash look is a piece of cake with Avon Mega Lash
- The applicator allows me to really get down onto the lash line which helps to create a fuller appearance as well as an eyeliner effect and really opens up my - eyes
- Clump free

Cons:

Personally, I'm head over heels in love with Avon Mega Lash, so I can't find any cons.

* I have read many reviews on this Mascara before receiving from BB and what seems to be common is that some women find the applicator to be too short or small or even plain scary (I think the scary part becuase it's so different and some women do not like change from the traditional wand). I thought this would also be the case after seeing it, but I think it is more a matter of finding the nick to using it. Once you master that, you will find that its actually the perfect size for precise and efficient application.

In a nutshell, it lives up to its promises and so much more *happiness*

As I do not share my mascara with anyone, I have not tested this on anyone with short or minimal lashes. From what I have experienced though, I would think that it will definitely improve the visual appearance of lashes in the before mentioned conditions. I would therefore highly recommend this mascara to everyone, it's not your average mascara, so you may experience some trial and error, but I promise, It's really worth the results, all you need is a little patience!

* for the first time user, there is an instruction leaflet provided inside the box with step by step instructions on how to apply the mascara :)

Thank you to BB and Avon for sending this amazing mascara my way, you made one mascara loving lady VERY VERY happy!

when i heard about this new mascara i ordered it the first chance i could, i mean seriously what more could you want in a mascara.
i was really fascinated by this product and could not wait to try it on
so i gripped it rocked it bent it and woah i found it to be a little uncomfortable applying it as the wand is really small.it really felt weird and i needed to be really close with the mirror for the product to be applied
once i got the mascara on it looked great really.....clump free literally applied corner to corner and dried super fast
i was very impressed with my end result but the applicator is far to small

One cannot help but be sceptical when they look at the new Avon Mega Effects Mascara. The flat shaped ‘tube’ looks nothing like other mascaras on the market and the actual mascara applicator is, well…a bit shocking.

Fortunately, the Avon Mega Effects Mascara comes with step by step instructions on how to do everything – from opening the mascara, application and placing the comb back into the tube.

As with any other mascara, you need to have a steady hand to carefully and neatly apply the mascara. After the first ‘’comb-through’’ I was amazed at the instant results I saw. My eyelash was longer and fuller after one coat of the mascara.

Also, it was very quick drying and so, did not smudge too much around my eye area. The bit that did smudge, I easily dabbed off with wet tissue.

This is an exciting mascara that I will definitely be using again.