This brush is truly fantastic.. coating each and every lash equally with mascara. I did not find the actual mascara formulation itself to be the most fantastic I have ever tried, I do however think that their (Avon's) new take on the applicator brush is rather ingenious and firmly believe it is set to become the next "wunderkind" of our century..

That said I did not find that the formulation did much to dramatically increase the volume as promised, instead it coated them well and evenly (all due to the fabulous brush)and did perhaps give them a lengthened look. The "wetness" of the formulation was a very nice surprise as I don't generally like a mascara that is too dry and find that the average "sensitive eye" mascara tends to be rather on the dry side.

I will not deny in the beginning it was a rather difficult concept to grasp ( the new way of applying mascara) but after watching an application video on BB it all seemed like a breeze and after a few attempts I reckon I may have it down to a fine art..

In conclusion:
LOVE LOVE LOVE the wonderbrush...
but...
Not so mad about the mascara formulation itself..

Hi Beauty Babes,

As you may know, one of the 5 things a girl should have in her handbag is of course, mascara!
Avon Mega Effects Mascara is a great product to keep in your handbag, due to its compact size and unconventional shape. Unlike other mascaras, the lid closes tightly and will not open and make a mess.

I am still searching for the best mascara on the market, I will post a review when I find it.
I am enjoying using the Avon Mega Effects Mascara and hope that you will try it out too.

Keep reviewing,
Adhika

I was so excited when I got chosen to review this product as I am well aware that Avon has great quality products. It also just so happened that I just needed a mascara. :)My mascara arrived late (due to the postal service- egh) but also just in time because I ran out of my other mascara.

Opening the new box was quite confusing because it's not like conventional mascaras that are in long, cylindrical tubes. When I saw the black and pink packaging, I was certainly more intrigued by it.

I must admit that opening it was quite an experience for me as I was afraid I'd break it. It unfortunately was quite a struggle to pull the applicator our of the tube and some of the mascara splashed on my shirt and the mirror :( When I applied it to the top of my eyelashes, it coated each eyelash evenly and when I brushed them from the bottom, it gave another thicker, even coat. My eyelashes now look thicker, longer and more full. It definitely made a difference to the lashes on my lower lid as it shows them much longer and thicker. I was partially aware that those existed. LOL until now :)

On the whole, this mascara is of very good quality and I’m pleased with the result of eyelash coating and coverage I get. However, I’m not completely sold on the new applicator. “If it aint broke, don’t fix it.”? Or perhaps we just need to get used to something new and different?

Ok so I'm usually scared of mascaras because usually clump up in the bottle or on my lashes. Now as a spectacle wearing lass its hard to find one that doesn't streak on your glasses!This mascara actually stayed on my lashes without giving me the tiger effect on my lenses.I love the applicator its easy to use and you can hold a mirror with the other hand instead of trying to pry your eyelids open!I highly recommend this product its small and compact and yoy will have long beautiful healthy looking lashes in 2 easy steps!!

A must have!

When it arrived, I was quite puzzled on how to ‘open’ or even ‘use’ the mascara. After a couple of tries and not reading any instructions (cos I’m lazy like that!) I eventually discovered it’s a dip and a pull.

Look at the unique brush I was super excited to try it out.
Ok so after a few tries, I think I’ve now mastered the art of using this ‘unique brush’ – cos upon trying the mascara the 1st and 2nd time, it smudged an I found it very uncomfortable in my hand. The way I needed to manoeuvre was a bit difficult, but its ok now.
I like that the mascara comes out evenly on the brush with no bundle on one side. My only concern is how much is in the container
I love the fact that I can just add on this mascara, for me, it takes about the ‘right amount’ of lashes to make them appear full and long.
One thing though…. I wish it was waterproof.

I was just about to order the new sensationally REVOLUTIONARY Mascara from my Avon Brochure when my mum handed over a familiar white envelope to me. I was super excited as I didn’t receive any messages from BB indicating that id been chosen to review a new product, I later learnt that with BB’s make-over my messages are no longer received through my email. So I no longer had to purchase the mascara but I did have to get reviewing, the mascara is on special at the moment for R99.99.

I tore open the envelope to find the black Avon box with its signature white text. How very “keeping up with the Joan’s” (Kardashians are more what I keep up with though) of Avon to incorporate the covetable monochrome look into their packaging. The emphasis on “MEGA” is dually noted and I knew I was in for a mind-blowing treat! I was stoked to see I’d received the mascara in blackest black as I’m not the biggest fan of brown mascara.

The mascara itself is very new in terms of size, shape, brush, formula and design. It’s the first revolution made to mascara in ages and has definitely caused a frenzy amongst the cosmetic conscience.

The mascara is packaged in a black and red squishy almost tippex looking contraption that’s easy on the eye and very different compared to conventional mascaras. The black base is made of a softer plastic and can be squeezed whilst the red lid is hard and keeps the stalk of the applicator safe and protected. Between the base and lid is a shiny black plastic band that has AVON written in white. The red lid has MEGA effects done in black which is very striking. As this is the biggest stir to mascaras and it creates big results I love how AVON has played this up with the emphasis on the word MEGA. The red lid fits on snuggly with a click and does need some persistence to pull open; I suggest pulling to the side rather than up to de-clip.

Once open, the mascara gets even weirder looking and a bendable handle is staring at me. I’m a bit perplexed and so decide to read through the handy instruction leaflet that came with the product within the box.
So, you need to rock the brush from side-to-side and then pull out. This was easier to read than accomplish and I learnt the valuable need of Avon’s to include those little raised dots over half the handle and the base of the bristles. These little dots help your finger grip onto the handle to pull it out the base. Once this was established and achieved I was now staring at a very peculiar “brush”. This is more a bunch of bristles strategically placed to achieve a result more than the conventional mascara wand and brush. I love the fact that the “brush” is made of rubber as that’s my favourite type of bristles. They hold the most formula without wastage and can slide easily through every single eye lash.

The bristles are of different shapes and the length of the brush is much longer than normal mascaras. I appreciate the design of incorporating smaller bristles along the edges as they catch the edge eye lashes perfectly without getting them stuck together. The handle of the mascara can be bent to suit your preferred angle which makes the application strange on the first time. I’ve used this mascara about 5 times now and am still struggling with the handling of the brush. The brush is ergonomically designed for both comfort and control. Even though I struggle with the brush, I still find getting my lashes coated from root to tip very successful. Due to the unique design, mascara can now be applied in 12 different angles, SERIOUSLY!
The formula is as black as I’ve ever seen! This is very very very striking both on the bristles and on your lashes. You might think you normal mascara is very black but puh-lease darlings, that would look brown when compared to the MEGA effects hue! It’s a clump-free, seat proof, non-flaking, non-smudging and ophthalmology tested formula that delivers the finest quality. The mascara is available in two shades at R189.95 each; Blackest Black and Brown Black. The formula is weaker in consistency than the average mascara and so can smudge onto fingers and eye-lids much easier. On my first application I had panda eyes with smudges everywhere, but the formula comes off easily with some make-up remover. I suggest a lot of practise or doing your mascara before the rest of your make-up if you haven’t mastered this brush yet.

My eyelashes looked coated in shiny black tar and they stayed that way throughout the day. I do love the consistency in this product and the brilliant true black of its colour. Due to its weaker/thinner formula, eyelashes look slick and coated with lustre. The formula is not harsh and goes on smoothly from root to tip without any clumping or blocking.

I’m normally a person who likes coating my mascara brush in a second round of mascara to achieve the most maximum results but this was difficult to do with this product as it is a hassle to put the wand back into the base and then wiggling it around and squeezing the base then pulling back out to apply; so needless to say I only used the one coat. Even with only one coat, my lashes were instantly longer and refined. I did feel that they gave me a very noticeable false lash look as it sort of gathers the strands of lashes into sections. This I found not to be appealing as I tend to gravitate to a full, wide, separated and natural fan look when using mascara. This mascara gives an iconic “Twiggy” look and I’m more of a Khloe Kardashian kinda girl.

This is a fantastic addition to the evolution of mascara and the many different looks one can achieve. It wouldn’t be my first choice for a day look but I will pull this out when the night calls and I need to paint the town red! It’s also a great go-to when you need a false-lash effect and want to stand out from the crowd with lashes that take-off! I am impressed with AVON’s trueness in them saying it’s a MEGA effects mascara as it definitely gives users a MEGA look and appeal; it merely needs to be used for the right occasion; although some women can rock this look at any time, any day!

I must admit I had my doubts about the new design and how easy it would be to apply the mascara, but after trying it for the first time, I was completely convinced that this was an amazing product! It adds length and really makes they eyes POP! It does not smudge or run. I constantly receive compliments when wearing it. I especially prefer wearing it during the day when it gets so hot here in Pretoria and make-up has a tendency to smudge. LOVE IT!!

I love the mascara packaging its small and cute and fits almost anywhere, not to mention it looks elegant and expensive at the same time.It did take me a while to get the mascara open which resulted in me reading the leaflet and that helped.
I absolutely love the mascara, its so simple and quick to put on. It go's on easily and makes my lashes long and beautiful. I would definitely recommend NEW Avon Mega Effects Mascara.

I was surprised when I had received it in the post & excited to try the new product.... I found the packaging attractive & very different for a mascara... something new!
I battled a bit with the application process cos I am so used to mascara being bottled the traditional way.
I found it satisfactory... in that it did what mascaras do BUT nothing MEGA happened for me... I could think of other mascaras that had a more dramatic effect.

I must say I did not have much hope for this product purely because I have never really found an awesome mascara that actually does what it advertises. When I received the Avon Mega Effects Mascara I was eager to try it out (after first trying to figure out how to use it). I do love the packaging, it looks real expensive and sophisticated. The thing I love about this product is that it does not take very long to apply because of the wide applicator so you pretty much do all your lashes at once. There is absolutely no cluping, glides on easily and does lenghen the lashes which is always the one thing that I look for. I am not sure about curling or volume as I don't have a problem with this in my own lashes but as far as length goes, here is a winner

When I first received this product I had my doubts - how can this brush be as easy or effective as a normal mascara brush? But I tried it none the less and I was so surprised at how much faster the application process is, once you know exactly how to apply it using the new brush. The formula is also simply amazing, no smudging or running when it gets wet, but still quite easy to wash off using face wash. I would definitely recommend this to someone looking for a long-lasting mascara and actually even just for anyone! Great product!

I must admit I was quite baffled when I first saw the product and had to read the instruction pamphlet as to 1. How to get the mascara 'brush' out and 2. how to use it.

Putting this mascara on was a mission! I don't really like it. Maybe I'm just challenged with this ergonomic brush and have to confess, I still prefer the normal, old fashion mascara wand.

I kept poking the brush into my eye, as I just couldn't judge where to start using it from and then kept smudging the mascara all over, it splattered as I blinked.

On the plus side, it does last long and look great. It comes off quite easily in the shower.

I'm not wholly a convert yet, but I guess practice makes perfect and who knows maybe in time, I will get up to date and prefer this ergonomic brush to the good old fashioned wand.

I was surprised to receive a package with a Mega Effects Mascara in the post and had to Google the product (LOL) so I could know how to use it. What an absolute pleasure, it has never been so easy to put on a beautiful face with full lashes before. No clumps, no black eyelids or cheeks, I absolutely love it. Keep up the wonderful products you supply AVON - fantabulously fantastic, thank you.

I am a huge fan of mascara and have been through my fair share of mascaras while on the hunt for the perfect mascara. I am always very excited when receiving mascaras to test out, especially ones such at the Avon Mega Effects Mascara that is so unique.

The wand of the mascara is unlike any other want on the market. It seems rather intimidating at first and I wasn’t too certain about how to use it, but is works like a charm. Holding it against the lash line and simply blinking coats each lash evenly with the product. The bristles of the brush separate lashes beautifully and the shape of the want helps to curl lashes up.

The mascara wears well throughout the day and feels light on your lashes. My lashes didn’t feel all that hard with the mascara on, which is something I personally look for in a mascara. I do not like it when mascara makes my lashes feel like twigs.

The cons: It is a little difficult to dip the wand back into the tube to get more product onto the wand. I am impressed with the amount it dispenses onto the wand but it is not enough to cover both eyes properly.

All in all, I am rather impressed with the Avon mascara. It carries very well in a makeup bag and makes applying mascara very easy. This is definitely aimed at ladies who like something different from the norm.

Wow! a mascara with an Ergonomic Brush which bends for comfort and the cute brush fits the shape of my lashes perfectly.
this Mega effects Avon Mascara is clump proof, laughter tear proof! and non smudging.
it took 2 of us to work out how to get the brush out the first time now so easy
just love the packaging and smallness of this product.
it lasta on my lashes all day .
removel has to be done with a crème cleanser as I found my normal liquid eye make up remover would not remove it effectively
will definitely keep using this product

As soon as I received my mascara, I opened it and tried it, wow what a mess. The brush applies a lot of product, I blinked and my face was black. Like they say practice makes perfect, I am now better at applying it and it's awesome. Longer, darker, awesome lashes.

When I first heard about this revolutionary new Mega Effects mascara from Avon, I was filled with a rush of excitement that only a make-up junkie could comprehend! I was thrilled to be chosen as one of the first ladies in SA to try out this brand new take on the daily make-up staple; mascara.

Open up the box and the first thing you'll notice is that it comes with instructions. Yep - for mascara...who would've thought?! Don't do what I did and ignore them - save yourself the hassle and read their "how-to" leaflet :)

It's pretty simple actually - remove the pink lid and hold the pink handle, gently wiggling the wand from side to side to get it out the tube. Got it. Step 1 down, now to apply it...

I honestly thought the application would be much easier than what it was. My first encounter with this cool, modern-looking mascara wand was tricky and a bit frustrating, though I'm sure with practice it gets easier.

What did I love about it?
* First things first, the hot-pink & black packaging is stunning - great colour choice and the design is amazingly sleek and compact
* You can bend the handle of the wand to get the most comfortable angle for application
* The brush fits well and comfortably along the lashes and their natural shape
* I'm always looking for the blackest black mascara I can find, because often your regular black mascaras end up looking a bit grey in the light - the AVON Mega Effects lives up to its promise!
* It did not flake, crumble or smudge once during the day! :)
* It didn't irritate my usually sensitive eyes
* It doesn't clump

What I didn't enjoy about it:
* It was difficult to apply and definitely requires some time and a bit of practice to master
* Even though you can bend the handle to fit comfortably, it all felt quite awkward and unnatural - I guess that's just because the design is just so new and different to the regular wand I'm used to holding
* The application was quite messy, despite trying to be careful I had to clean up a bit around the lashline on my top eyelid
* Although it lengthened my lashes nicely, it didn't provide the volume it promised or that I really want from a mascara (even after applying 2-3 coats).

With it's eye-catching design and unique concept, along with a friendly price-tag of R99.95 (on www.avon.co.za) I definitely think this product is going to be a big hit!

Overall I say well done to AVON for making history with their creative and out-of-the-box idea and, of course, thank you to Beauty Bulletin for selecting me to test and review the product.

WOW I only got my mascara yesterday - and couldn't wait to try it out this morning!
What can I say - but I am in love! I was curious at first on how to apply - but the instructions inside the box are very helpful & after a few strokes I had the hang of it & stunning longer looking lashes.
What I also love about this - is there is NO clumping, each lash is individually coated.

when i saw the advert on BB i was facinated by the new design and the fact that it was pink. The mascara is very nicely packaged and the handle bends nicely at whichever angle you wish i did however have an issue with the curve on the brush my eye is very curved and the brush seemed to not have enough of a curve so i couldnt use it per instruction i found it easier to hold the brush upside down or just use the sides. The issue i have with all avon mascaras is the formula it has the right thickness and is not over runny to coat the lashes nicely but the problem is during the day it begins to flake and i end up with a major black eye. My image is after 3 coats and you will notice it just simply coats the lashes no lengthening( which i look for in a mascara) and not much volume.The only thing that i found positive was the fact that it did not clump. Thanks to the BB ladies for sending this to me i enjoyed playing around with it :)

Wow! Thanks Beauty Bulletin and Avon. Received my mascara three days ago. I was a bit sceptical when I opened it and saw the shape of the container and tried to figure out how to use it. It was quite messy at first and I had to clean my face and resort to my existing mascara as I was running out of time. I tried it in the evening and fared a lot better and the next morning it was much easier and for the third time this morning I was a "professional" Practice makes perfect.
I love it. I don't have the longest of lashes, but this mascara made them look naturally long and I did not have any clumps like some of the reviews I have read. One of my work mates even commented on it this morning.
Avon Mega Effects will definitely be on my shopping list from now onwards. :-)

I received this product through Beauty Bulletin... unfortunately I only got to the post office after the due date for the review!

I used the mascara this morning for the first time. It applied quite easily and didn't leave any clumps! I love the fact that the handle can bend to suit which angle you want to use it at.
The only downfall I found was that the mascara is quite messy... I'm not sure if that was because I was in a rush or if it's meant to be that "liquidy" and very very messy!

Overall it's an awesome product and I'd definitely tell people to try it!

***pics to follow***

I was really excited to be chosen to review this product as I've been awaiting its launch for the last couple of months.

Aside from the fact that it totally does not fit the description of mascara it turns out to be the most interesting and of course unusual one I’ve ever used. It does take some time & effort to get used to using the brush and you need some patience to apply multiple layers of mascara but all & all a great product. Another plus for me is that it’s ophthalmologist-tested. I would most certainly be buying Mega Effects from Avon from now on!

This Mascara is a big must in every girls handbag and make-up case. I will not likely use any other as of now

Thier website write up: This breakthrough mascara provides 24-hour volume, leaving lashes darker, denser and more dramatic. Get ready for a corner to corner lash transformation with our first ever Wonderbrush.

The Wonderbrush bends and adjusts to multiple angles capturing every lash, top to bottom. The unique brush fits the natural shape of lashes, coating them evenly with formula from root to tip. The extra surface area of the Wonderbrush bristles are designed to deliver 40% more mascara to the lash.*

Mega Effects Mascara provides a clump-proof, sweat-proof, non-flaking and non-smudging experience. Ophthalmologist-tested. .317 oz. net wt.

*compared to Avon’s traditional wire brush.

Ingrediants: WATER/EAU
PARAFFIN
STEARIC ACID
ACACIA SENEGAL GUM
BEESWAX/CIRE D'ABEILLE
COPERNICIA CERIFERA (CARNAUBA) WAX/CIRE DE CARNAUBA
TRIETHANOLAMINE
HYDROXYETHYLCELLULOSE
PANTHENOL
PHENOXYETHANOL
AMINOMETHYL PROPANEDIOL
METHYLPARABEN
VP/DIMETHICONYLACRYLATE/POLYCARBAMYL/POLYGLYCOL ESTER
ACRYLATES/ETHYLHEXYL ACRYLATE COPOLYMER
DISODIUM EDTA
PROPYLPARABEN
POLYQUATERNIUM-10
PEG-12 DIMETHICONE
DIMETHICONE
SORBITAN STEARATE
PEG-40 STEARATE
SILICA
LAURETH-21

MAY CONTAIN:
IRON OXIDES
CHROMIUM HYDROXIDE GREEN/CI 77289
CHROMIUM OXIDE GREENS/CI 77288
MICA/CI 77019
TITANIUM DIOXIDE/CI 77891
ULTRAMARINES/CI 77007
BLACK 2/CI 77266
RED 40/CI 16035
RED 40 LAKE/CI 16035

Price: R99.95

I have been trialing this for two days already and I must admit I love it! Initially before I receieved it and saw online pictures I was a lil freaked at the idea of putting such a large looking brush at a wierd angle to my eye, but my fears were silly.
By the second stroke I was doing fine, much more control than the normal brushes. I have long eyelashes and this really helped then stand out and gave them an added curl without the curling tongs.
Nice black dark colour and it has great lasting/staying power. I havent been in the rain or cried with them, so I dont know how it will fair with that- but great under 35 degree heat yesterday.
The package is smaller than I expected but easy and great to pack away or through in a bag. Also like the brush, novel idea. Great that the top of the 'tube' where you put the brush into the mascara stops air and takes off excess mascara.

There isnt anything I don't like about it besides the name - they could of had something original for such a unoriginal brush idea. It sounds like every other new mascara on the market.

Love how the brushes seperate the lashes as well but the movable handle is great and not so great at the same time - I can adjust position put when you push a lil too hard when applying it did change position and I almost took had it all smudged into my eye.

I also like that I could turn it on the side ( vertical ) and apply to ends that I missed easily ( I do this with most mascaras ) and it was easier than the normal brushes.

Great product that I think needs more mainstream marketing to get off the ground.

I would buy this product at R99.95 easily

I was thrilled to be selected to trial this new offering by Avon. I've never been more confused on how to use a mascara quite like this one. When I took it out the box I think my first words were "wow".

I immediately grabbed the instructional pamphlet for directions as I knew it wouldn't be easy and I was right. Firstly it takes alot of practising to perfect. Avon have literally reinvented the wheel with this so you need to forget what you know about mascara and start from scratch.

Holding the brush felt weird because its flat. Then there's the application which is tricky. It almost feels like you have a paint brush in your hand and you painting your lashes. When I finished my lashes the effect wasn't great. I had smudges all over but you know, practice makes perfect.

After a week of trial and error, I think I've mastered the application. I have to say, I do prefer mascaras that have these bristle brushes like this Avon one as it works well for my lashes.

I will keep on persevering until I have 100% perfected and conquered this mascara.

Avon mega effect mascara!
The revolution.....

I was so excited to try this mascara and it has lived up to my expectations... Without breaking the bank.

It creates a corner to corner full effect without any clumping.
Truly a wonder mascara.
It make my lashes long, full and noticeable.

I will definitely continue to use this mascara and recommend it to all the ladies out there.
You have to try it to believe it.

Thanks Beauty Bulletin for the opportunity!

Avon Mega effects

I'm loving this mascara!!I have sensitive eyes and have tried various brands of mascaras and to be honest I was very skeptical about Avon!
It has surprised me in many ways, firstly I opened the mascara and I have to admit, at first it took a little getting used to but by the second use it was fine! I love the deep shade of Black that outlined my eyes very nicely, it did not clump even though I put on a second application(for more effect). It stayed the entire day and mind you considering the rain lately, it did well!
It also grabs even the smallest eyelashes, even though it doesn't feel that way. The price is reasonable and fairly easy to obtain because you order via an Avon representative. So you getting it delivered to you!! I think its good value! I suggest you ladies keep the brushes when the mascara is finished because it combs the eyebrows very nicely!

This mascara definitely appears daunting when you first open it. After all the years of a straight wand, being faced with what is essentially a mini-paintbrush is quite scary. Fears aside, I attempted to apply this mascara, and was quite surprised at just how easy the brush design made application! This is going to be a love/hate type of mascara for most people. To be honest, I would have loved to give this mascara 5/5 based on design alone, however the brush design is the only really good thing about this mascara at all.

While the Avon team obviously spent loads of time designing the applicator and packaging, it seems like they totally forgot about the mascara itself. And this is possibly the worst mascara I have ever used. Having used the same mascara I regularly use for 5+ years, I thought maybe I was judging this mascara too harshly after the first application, and used it for about a week to test it out completely. Still not impressed - at all!

The main problems I had with this mascara were:
-It takes FOREVER to dry, and I say FOREVER in caps because after applying the mascara, getting dressed, and tying my hair up it was still wet and proceeded to transfer all over my lids
-I have long, straight lashes, and need a mascara which provides some sort of shape or stiffness to the lashes, which this did not do at all
- As the day progressed, I could actually see how the very little 'lift' provided by the mascara began sagging
- The mascara made my lashes look very sparse and thin, which is really strange considering they are relatively thick to begin with

While I think the concept behind the application of the mascara is absolutely brilliant (hint, hint Maybelline), this does not outweigh the fact that the mascara itself is terrible. And while I realise that everyone looks for different things in a mascara, I think a R40 no-name mascara is much better quality then this. In fact, I am so disappointed that I am going to end up giving this mascara away to someone simply because it does nothing for my lashes.

I was really chuffed when I received this product to review and I thought it would be super awesome and different. Honestly, this new design and stuff didn't really make much of a difference to me. I found the formula clumpy also. I managed to paint parts of my upper eyelid as well. I think I will just stick to regular wands, thank you very much. Too much complexity for something as simple as eyelashes, no man.

FINAL FINDINGS: If you are looking for a mascara that will stay put throughout the day and withstand a good cry session, this is the one for you. It will not break the bank, irritate your eyes or make your lashes appear clumpy and give them that sticky feel. Be patient and prepared to apply more than one layer. As mascara claims go, this one lived 90% up to my expectations, which is quite amazing!

The Avon Mega Effects mascara is like nothing you have ever seen. The packaging and wand took me completely by surprise.It took me a while to figure out how to even remove the wand and it is not as simple as a twist and wiggle. At first sight I thought, how on earth am I supposed to use this?! I do love the little wipers that the wand comes out of which remove excess for you quite effectively. The wand has an adjustable handle for ease of use, which bends anyway you wish however I found that bending the handle or not didn't make any difference to application for me.The mascara is tricky at first mostly because we are accustomed to a regular long wand. The first few tries I did get product onto my lids but soon realised you have to apply slowly and not rush through. It is probably the tiny bristles on the side that get onto your lid if you are hasty. As you can see in the pictures, my eyelashes are long but they are straight and need curl. The mascara did a good job of curling for me. It also thickened, dried fast and stayed put. The mascara is not water proof but is definitely smudge proof, I wore it on a 45min walk on a sunny day and even though the rest of my face was shiny the mascara stayed perfectly.This mascara has grown on me! I do enjoy using it now and love that the wand sort of combs my lashes. Some people may still prefer the regular wand to this though.

I was very exited to receive a funny looking black & shocking pink wide, rectangular tube. I rushed to try and open it but had no idea how to... just then I knew this was going to be a game changer!
After reading the instructions and rocking the brush out of the tube i was skeptical about the brush and had flashes of mascara getting everywhere. Because of the wide brush, I also thought it will be difficult to handle... this was however not the case!

The brush handled like a dream. The handle is nice & short allowing for precision and also adjustable so it makes it easy to maneuver around the tricky small lashes.

The mascara did not go everywhere as I initially feared. Nothing smeared through onto my lids. I was astounded. It worked. It changed how I thought about mascara and truthfully... I thought to myself... why has no one ever thought of this before.

The fact that you apply the mascara from the front of your face and not with your hand next to it allows you to apply the mascara the same way on both eyes without having to do funny twisting of wrists and flipping of wands. Love it.

There is however one little drawback.... the formula is not as thickening and as lengthening as I would have liked. I however added 2-3 layers and it worked amazingly. It did not smudge and I partied till the next morning without the dreaded raccoon eye.

A word of caution though... it burns like a MOFO if you get it in your eye. This was a lapse of concentration on my part. Your eye will tear up very badly.... which is also why I know it does not smudge easily. ;-)

All & all, I will surely buy this again! I am a mascara whore and try them all. It will be a great honour for any product to grace my make up bag more than once, and this has made the list.

The design:
At first I thought, “What a STRANGE design” and it initially made me a bit anxious to use. I have to admit, once I started using it, I love the applicator immediately and it has a very unique design. I think it is quite innovative.

The formula:
I only needed to apply one coat and it gave me beautifully full and thick eyelashes making bringing my eyes out more. I really loved the sexy and giving me a dramatic look it gave me for my night out. Now just imagined I had to apply a second coat…
Also, it didn’t smudge at all. Although I was a bit messy because I was nervous using the brush at first. My mascara also lasted the entire night (It really did, I actually applied my make-up just before 8 the evening and I got home at 9am the next morning and still had my mascara intact).

My Verdict:
My eyes looked bigger and dramatic. For any mascara addict, this is definitely worth trying and using. I simply love the AVON Mega Effects Mascara!!!!

I was very excited to try out this mascara, its nothing I have ever seen before. Once I had researched about it and learnt how to use it I put it to the test.

Pros:
1 easy to use, love the way the it bends to the desired angle to apply from root to tip.
2 gives my lashes a complete cover.
3 I thought it would make my eyelashes clumpy and it did the complete opposite, made them look full.
4. Love the packaging, love that it "locks" it and has a cap over it. means it wont go dry or leak in the heat.

Cons:
1. didnt give as much volume as I hoped.
2. people who dont like something going from the front of the eye might get freaked out as your hand does go infront of the eyes.

Overall its a great Mascara for daytime, I would wear one of Avons more volumising mascara for the evening.

I call this the mini mega effective mascara
fits perfectly in my small bag
very effective, every time i use it i look like i have added lashes on,,with this one no need for me to add lashes, i don't like to anyway.
easy to use, i just did not like that my lashes felt so hard and heavy

Just love it! No other words can describe how Happy I am about this new product.

I know, I know - it looks scary. But it's not, I promise. It's actually pretty darn cool! When I opened my mascara, the first thing I thought was along the lines of "it's actually quite cute and dainty!". To me, the marketing photos made it look really intimidating, but it's not really. For perspective, I photographed the little paddle alongside a lipstick tube to show its size.
Now, I know - that applicator brush looks unlike anything you've ever seen before! Where/how do you even use it? I've also photographed the Avon Mega Effects brush next to an ordinary, run-of-the-mill mascara brush.
See how it's basically the same - the applicator brush is just on the end of a paddle instead of a wand. The Avon brush has spikey plastic bristles. The mascara comes with a convenient package insert that shows you exactly what to do, so don't worry - you don't need to figure it out on your own! The applicator also has the nifty trick of being able to bend, so you can change the angle to whatever is the most comfortable for you.
What does this mean for your mascara application? Well, firstly, you're approaching your lashes from a different angle. Secondly, the bendable applicator means that you can get right underneath the lashes to coat even the base of the hairs. Basically, by "stamping" mascara at the roots of the lashes, you add the appearance of volume without having to get your lashes all clumpy. I love this, because (a) I have rather sparse lashes and (b) I absolutely hate when the few lashes I do have clump together, making it look like I have 4 lashes like a cartoon character.
As for how the mascara looks on: this will obviously depend from woman to woman. Like I said, I have rather sparse lashes that are in need of volume. They are rather long, but since the tips of my lashes are blonde, I need a mascara to make them visible. So basically, what I want from a mascara is to make my lashes defined without clumping or migrating all over my face. (The worst, amiright?)
For me, this mascara ticks all the boxes. It stays put on your lashes all day without making them too stiff or crunchy. It provides decent definition and volume without clumping. The unique applicator is easy to use and the change in the way you approach the lashes to apply mascara means that you can get right down to the base of your eyelashes. And, being a bit gadgety, it made using the product a really enjoyable experience!

Fantastic new, exciting, effective mascara :)

This is a super super product!
The wonderful unique comb brush lets you grab every last single lash and coats it so well. I must say that this mascara gave my lashes a great length and volume. I tried the blackest black and gave my lashes a super dark black look which i love!

The comb brush is a little tricky to use at first but it does get easier. I didnt get any clumps which i am thrilled about because i like applying mascara twice!

Overall this is a super product, easy to use once you get the hang of it and it lasts all day and is not difficult to remove with makeup remover.

Thank you Beauty Bulletin for giving me the chance to try this product :D

The new Mega Effects mascara from Avon does not disappoint!
It boasts a gorgeous new applicator which hasn't been seen anywhere else in the industry. It has a certain likeness to a paintbrush which is not only funky and fun - it's extremely effective too!

The packaging is glamorous and sleek in pink and black and when you pop off the top - voila! - the amazing applicator is revealed.

The applicator is easy to use and if you find it challenging, there is a package insert which shows a simple step-by-step way to use it best. It gets to the corners of the lashes and coats the lash from root to tip.

The colour - blackest black - is just that! It's the darkest of the dark, which is what I look for in mascara in order to make my brown eyes more pronounced.

I had absolutely zero flaking in the 24-hour period I had used it in. It really holds it's own until you remove it with eye makeup remover which is amazing since I had no raccoon streaks after sleeping with it on neither did I have them on my pillow. Amazing staying power which makes me feel invincible all day long!

I am thrilled to have been one of the first ladies to try this product and in my opinion, you won't go wrong if you purchase this product TODAY!

Wonderful design+ Wonderful results=Wonderbrush

As I age I have less and less eyelashes and this mascara actually makes my eyelashes look full,separate,darker and it adds lots of length and volume,which I'm down for because I'm a lady who wants that dramatic look

This interesting Wonderbrush bends and adjusts to multiple angles capturing every lash, top to bottom so it was very easy to apply and such a pleasure but It took me some time to actually get use to it. I simply grip at the sides and remove the mascara cap. Rocked the brush from side to side to pull out. Bent the brush to my desired angle and applied from root to tip.

Just one coat and it pushes and gets all my lashes at one time,leaving my eyelashes looking wonderful and noticeable!I love It!

I must admit that it can get abit clumpy,but it doesn't flake and smudge

I love that this mascara lasts all day and doesn't come off until I take it off and so happy that it comes off so easily with my eye makeup remover!

Also I feel that the price is great, given that it does all the wonders to my eyelashes!!!

I will definitely continue to use this mascara and I recommend it to all the ladies out there.
You have to try it to believe it.

Thanks Beauty Bulletin for giving me this opportunity.

I was so excited to be selected to review this beauty product. This is my first review, so I was a little nervous but excited at the same time!

When I received the box and pulled out the pink mascara, I knew I was going to have fun with it! However, it took me a while to work out how to open it, and I spent almost an hour trying to pull it out. I then decided to read the instructions and found it to be quite simple: You just need to grip and rock it side-to-side for it to come out. I felt like a kid on christmas morning when I finally pulled it out!

So, the actual mascara itself was amazing! I loved how you could adjust and bend the handle... It made it so much more easier to apply. The brushes are also pointing in many different directions which gives your eyelashes that "black, blackest" look. At first I didn't think too much of it and walked out to watch tv with my boyfriend. He had a good look at me and said that my eyes looked like they were glistening.... Which meant this mascara did its job ;)

I went to the bathroom and had a proper look. My lashes were dark black, and were curved up, bringing out my blue eyes, just like a supermodel's!

Thank you so much Beauty Bulletin for giving me this opportunity, and well done AVON on such an innovative product! I cannot wait to review the next one!

NEW Avon Mega Effects Mascara!
I was so excited to try the product due to its unique and alluring packaging. I did find it difficult to use compared to other mascaras that I'm used to, although after practice it worked very well and helped curve my lashes, make them more defined and gave them length. It does mess a bit due the the content having a more wet texture but that also helps it last longer than other mascaras.
To summarise:
Pro's:
- Unique, alluring packaging
- Creates defined, curved, longer lashes
- Lasts long
- Good price

Cons:
- Difficult to use
- Messy

Formulation and idea is awesome!

My eye shadow is from Avon's metallic collection (8-in-1) and the eye liner is Avon's Blackest Black glimmerstick. (See my previous reviews on both).

Pics start with no mascara at top and work down to 1 layer, 2 layers and eventually 3 layers.

I just love this new product from Avon. Must say that it is easy to use and no clamping and messing for me. I could reach the corners and inside well.

love this so small and one application and you have gorgious lashes that looks long silky ang o so come here!!!

Avon Mega effects Mascara
For all the mascara lovers.
I have been using the mascara for the past week, and I found the product to have pros and cons.
It comes in very attractive packaging, pink and black in colour and contains 9mls of liquid mascara.

I was extremely excited to start using the product as I found it to be "cute". the wand looks like a toy paintbrush or a homemade lolly pop ice-cream.
It has a 3-4cm moveable handle , which was created for comfort and steadiness while apply your coat of mascara. Although I think it was a brilliant and innovated creation, I personally found it quite difficult to apply.

After about 3 uses I got the hang of it, and started liking the product. It is a different design and could take a few applications to finally find your comfort with the wand.
As for the liquid content, its the blackest black, its not waterproof which I prefer, and it doesn't clump, nor flake off.

Overall I would rate it a 4 stars for price, quality, effectiveness, and for innovation.
I would recommend the product, it is definitely worth trying. Personally I prefer a longer wand, as I feel I have more control. but again its worth trying.

What a great product. With a great look and a great effect. This mascara lengthens lashes and gives them a false lash effect. The cheap price is also one of its great features, and something great to come to AVON. I would definitely buy it