I have to admit, I was a bit taken aback when I saw how small the tube was. I own a lot of different mascaras and this is by far the smallest and bulkiest tube I own. That being said, it is still very easy to just pop into may makeup bag because it takes up so little space.

Then, the reason everyone waited eagerly for this mascara, the brush. When you take of the cap of the mascara, it kinda looks like a paintbrush in a paint bucket. Very different to the usual mascara wands. The wand pops out of the tube with ease and reveals the very unique wand. At first, it was extremely difficult to use, but since mascara wands come in all shapes and sizes, I wasn't too intimidated. It was very easy to get to every single lash with this wand.

The mascara itself is a very, very wet formula and takes a while to dry. Because of this, it can be said that this mascara is very messy. For me, however, the mascara was not extremely messy. Of course it ran a little the first time I applied it, but practice makes perfect, right? I loved the way the mascara made my lashes look. I have fairly non-existent lashes and this mascara added extra volume, length and colour. I loved how thick my lashes looked. Because the mascara is so wet, it did tend to clump a little, but I corrected that by using a hold mascara want (Covergirl Clump Crusher) I keep around. This help spread the lashes and left my eye lashes looking extremely full and dramatic.

A side note: it did sting my eyes the first time I used it. But after that, it did not sting my eyes again.

Of all the mascaras I own, this one is one of the wettest, but despite that, it works wonders on my lashes. A great win in my book.

Firstly I have to comment on the packaging... PRETTY! I love the pink and the black. I was also very surprised to see how small this mascara is... I was under the impression it was a lot bigger. The small size makes this mascara perfect to pop into your bag. Even though the 'tube' is so tiny, it still holds an impressive 9ml of product. The design of the wand is great as it feels very comfortable in my hand, even if it was a bit strange at first. I love the bristles, they really do reach every single lash. Because the angle can by adjusted, it is possible that anyone can get the ideal and most comfortable angle for perfect application. The tube also seals perfectly, so I think the chances of your mascara drying out is very slim. The cap also seals very well.

On to the formula. Here is unfortunately were the product fell a bit short for me. The mascara is very wet. This makes it a bit difficult for me to build the volume that I want. It is possible to add another coat or two, but you have to give it a chance to dry first. It still didn't give me the volume that I was expecting... I like a lot of volume. It did give me some length, that was a plus. When you remove the applicator from the tube, there is a lot of product on it and this made it a bit difficult to use. Whilst trying to reach the base of my lashes, I completely messed up my lash line as the mascara got onto my eyelid. If I blot the wand on some tissue paper to remove most of the product before I use it, application is easier and a lot less messy. This is a negative, as I want to use all my product and not toss it in the bin with the tissue.

All in all, this mascara gave me length and some volume and it is a pleasure to use the applicator. The bristles do a great job at separating my lashes (if I remove some product from the wand beforehand) and reaching every single lash. Because of the applicator, I would maybe consider purchasing this product for myself, but if Avon brings this out with a 'drier' formula, I would place my order without hesitation.

My mom received this mascara to review and I just wanted to give it a sneaky try. I didn't know much about the mascara and on the tube it just says "Mega Effects" so I don't really know if it is meant for lengthening or voluminous lashes but here is what I thought:

Firstly I love the new applicator it was really easy to use and nice to try something different I also found that it was mess free!

I also liked the fact that it CLICKS closed so you can really know that it is airtight so no drying out.

I found that it is a very basic coating on my lashed - no extra lengthening or voluminous lashes so it is perfect for every day.

Avon Mega Effects Mascara. Unbelievable coverage. A proper black thickening and dramatic mascara. If only it was waterproof!

when i heard about this new mascara i ordered it the first chance i could, i mean seriously what more could you want in a mascara.
i was really fascinated by this product and could not wait to try it on
so i gripped it rocked it bent it and woah i found it to be a little uncomfortable applying it as the wand is really small.it really felt weird and i needed to be really close with the mirror for the product to be applied
once i got the mascara on it looked great really.....clump free literally applied corner to corner and dried super fast
i was very impressed with my end result but the applicator is far to small

One cannot help but be sceptical when they look at the new Avon Mega Effects Mascara. The flat shaped ‘tube’ looks nothing like other mascaras on the market and the actual mascara applicator is, well…a bit shocking.

Fortunately, the Avon Mega Effects Mascara comes with step by step instructions on how to do everything – from opening the mascara, application and placing the comb back into the tube.

As with any other mascara, you need to have a steady hand to carefully and neatly apply the mascara. After the first ‘’comb-through’’ I was amazed at the instant results I saw. My eyelash was longer and fuller after one coat of the mascara.

Also, it was very quick drying and so, did not smudge too much around my eye area. The bit that did smudge, I easily dabbed off with wet tissue.

This is an exciting mascara that I will definitely be using again.