Perfect for all you coffee addicts out there. Super effective at removing stains from teeth. Leaves you with a pearly white gleaming smile. Cost effective too.

This is my favourite toothpaste and toothbrush, but I feel it works much better if you use them with the teeth whitening products.

Cant wait to try this.... it sounds amazing!!!

I adore this toothpaste. I use the one for smokers and my teeth have never been so clean, white and fresh breath before. I tried this product once and was hooked. LOVE LOVE LOVE :)

I got a sample of this toothpaste in a magazine not too long ago, and it's awesome! The packaging looks good and it tastes great, definately effective with people who wish to whiten their pearlies a bit. It makes a very subtle difference, but takes continued use to get results. The only reservation i had was the actual paste was quite thick, which made it a bit difficult to squeeze out of the tube (especially with wet hands). That aside, i would still buy it.

This is the best toothpaste ever!!! Its so great that its a mouth wash as well. The taste is not over powering and your teeth feel clean the whole day. I have tried so many mouth washes and the are all so strong and make my mouth feel weird. This product seems to be the perfect balance between tooth paste and mouth wash.

As for it whiting your teeth, yes it does work!!! My teeth are defenatly whiter and feel cleaner much longer.

This product really stands up to its name and reputation.