This colour worked beautifully on my already brown hair. I knew what colour to expect, as the colours on the back of the box clearly gives you a better idea of what the colour will do to your current hair colour. Application is easy, although I found the colour slightly more runny than other brands.
The completed look was exactly what I was going for and when the sun catches the colour in my hair, it absolutely makes it pop even more. LOVE!

When I got chosen to do the colour review I was ecstatic and super excited.

This is such an amazing product and I absolutely loved colouring my hair with it.

I MUST say that even though the colour did not come out exactly as I wanted due to me having a very dark brown, almost black already, it was well with giving it a try. What I do like is that I have a tinge of the colour that shows in the sunlight and light.

I have also found that after a couple of washes the colour seemed to have popped a bit more too.

I really love this colouring product as it is soft on my hair and it even helped me fix a bit of the damage from previous colouring.

I will definitely be using this again.

#TurnColourIntoLuxury
#beautybulletin

Can I just tell you that I am hooked! It's been a while since I actually colored my hair and was really pleased to be able to participate in the #TurnColourIntoLuxury project.

My hair felt, dull, lifeless, too grey and falling all over the place thanks to post partum symptoms.

Currently I use Schwarzkopf shampoo and conditioner and I am kicking myself for not trying the hair dye sooner!

My hair is happy again. Thank you Beauty Bulletin. My grey hairs are all covered, my hair has a lucious shine and beautiful colour in sunlight and.... My hair falling problem has improved!

I've already purchased more and will a regular customer. The range is fantastic and does not disappoint.

And with a price range that's effective for my pocket and budget... Who could say no...

Aubergine Mad !

As my hair is pretty dark I love this colour as it makes my hair richer in colour.Application was easy and no itchy spots on my scalp.
My hair feels softer and more conditioned will defo be using again.

I love this! this color made my hair feel silky and very smooth. It did not damage my hair. the color range is great and unlike other brands. The attractive aubergine was such a 'popping'color and definitely got everyone's attention.

It worked really well on my dark hair and it looks so Hearthy. It changes in different lighting

The colour came out as beautiful and dark and silke and shiny as ever, I am in love. One has to make sure that they have more than one box if you have a lot of hair. I absolutely LOVE this dye and have already bought my mother and sister their own already, so yea. I am definitely buying this for myself.

Love this product..So awesome i got to trial this product. Can and will definately recommend it to family and friends..
My hair is soft and silky and the results are amazing. Doesnt make your hair dull it brings a shine like no other..
Great product!!!
#turncolourintoluxury

My hair has been through the absolute most: I've bleached it and coloured it over and over and over (you get the point). It's left my hair rather brittle and dull in comparison to my virgin hair. When I signed up for the review, I didn't think I would be this impressed, I mean.. It's a box dye! Surprisingly, I'm unbelievably impressed. My hair feels softer, silkier, stronger. It's so vibrant. Absolutely IN LOVE! Thank you Schwarzkopf SA & Beauty Bulletin :)

I've coloured my hair with this amazing shade this past weekend and I can only say WOW! Truly luxurious! My hair is so soft and feel and look fuller and healthier! Best hair dye product ever.