Fragrance, just like make up, has a way of transforming you, morphing you into the goddess that you're meant to be. A smell will always be etched in your memory, a fragrance will remind you of a lost lover, the happiest day of your life or something as silly as dancing in the rain with your loved one. The fragrance that do all that for me is DKNY Pure. I've always been a fan of DKNY fragrances, started off with the original and moved onto the green apple. That was until I tried DKNY Pure and fell completely inlove with it. I'm not usually a fan of vanilla but in this fragrance I loved it. It lasted the whole day on me, which is rare and it's the one fragrance that everyone that knows me, identify with me. I've been using it for the past 4 years and I've invested in other fragrances but none lived up to my DKNY Pure. #FragranceFriday #Win

This is a perfect perfume for summer/spring. It smells so fresh and clean, definately a happy fragrances! Seeing that it's not a heavy fragranc e at all, I was suprised at how long it lasts on me.