Fragrance, just like make up, has a way of transforming you, morphing you into the goddess that you're meant to be. A smell will always be etched in your memory, a fragrance will remind you of a lost lover, the happiest day of your life or something as silly as dancing in the rain with your loved one. The fragrance that do all that for me is DKNY Pure. I've always been a fan of DKNY fragrances, started off with the original and moved onto the green apple. That was until I tried DKNY Pure and fell completely inlove with it. I'm not usually a fan of vanilla but in this fragrance I loved it. It lasted the whole day on me, which is rare and it's the one fragrance that everyone that knows me, identify with me. I've been using it for the past 4 years and I've invested in other fragrances but none lived up to my DKNY Pure. #FragranceFriday #Win

This packaging is still one of my favourites of all time! However, the scent can be a little sweet and it isn't all that long lasting

It was nice while it lasted, i wouldnt use it again as the smell got too much for me.
It a bit too vanilla-ry.

I have been using this fragrance for two years (not the same bottle!) and I love it! Before this, I had struggled to find a scent that did not leave me gasping for air and sneezing as soon as I came close to the bottle. Its vanilla scent leaves a very fresh feeling with just a hint of romance.

I loooooooove this fresh light scent. It is good for daytime scent and it lasts!!!!

Amazing light scent and lasts long which is great.

I love this product, I have a miniature one, which is lasting me so long! The scent is so natural and light and fresh.

What a stunning fragrance, My husband bought it for me and on top of it all they donate a portion of the sales to a good cause. I love the subtle scent of vanilla and the freshness of the perfume as a whole. a delightful summer scent for women that are on the go and catching a whiff every now and again of the perfume will give you a pick me up. Enjoy because I love it!!

I've been inlove with this fragrance for the past 3 years. The scent fits me perfectly and I on the other hand find it to last long. Will definitely buy again!

I Initially loved the fragrance but found it didnt last long !! It is however a fresh and calming scent , I am pleased that by purchasing the fragrance i have played a small part

A light, fresh fragrance. Though it may seem to not last very long but it does. It's subtle scent which adore.

Although it didn't last as long as I would have liked I really enjoyed wearing this young, fresh, clean, light scent from one of my style icons.

WOW.......... I love this fragrance :) It's subtle but sexy. THis fragrance isn't overpowering upon application and though it seems to fade as the day progresses it does really, it's a lingering fragrance that lasts. I love the fact they are addressing environmental issues and issues that will help empower women of uganda - education and the erdication of poverty is commendable.

This is a perfect perfume for summer/spring. It smells so fresh and clean, definately a happy fragrances! Seeing that it's not a heavy fragranc e at all, I was suprised at how long it lasts on me.

I love anything fragrance that smells of vanilla. When this fragrance was launched there was a page in the Cosmo with it on (those flap testers in mags). I immediately fell in love as I love smelling like a vanilla pod. Its so soft and subtle and is a great any day, anytime fragrance. Its also good to know that DKNY are doing their part for the environment.

I love this fragrance, because I adore vanilla! This fragrance is definitely very vanilla with my body chemistry.

I am a HUGE fan of all things perfume! Donna Karan is calling this fragrance a floral - i disagree because whilst the florals are definately there, they are very watery and transparent and it's not long until you get the "drop of vanilla in water". It's a very fresh and clean scent, some say aggresively so. I always tell people that you can't judge a perfume until you've tried it on yourself - everyone person's skin is different and frangrances will always smell different on you, than they do on your friend. This frangrance is perfect for a fresh scent in the hot summers!

Pure!!