I've been using this product for sometime now and I think I saw good results when I was exercising. The lotion has a unique Q10 formula which stimulates the skin cells as it deeply penetrates the skin to tighten it. It doesn't really firm the skin in 2 weeks as it claims but with regular use you see improvement.

I apply it twice a day on my thighs and buttocks just after shower and firmly rub it in using upward motion (I've been told this helps with blood circulation). Its also a good moisturiser as my skin stays smooth.

My skin was well toned during use for over months but that little dimple is still there. For the price I would recommend it with emphasis that its not a miracle cream as one needs to maintain a healthy lifestyle in order to see great results.

I suppose I'm loyal to the brand as I'm still using!