I bought this concealer after finding online reviews considering it a dupe for a high-end brand. I can't say for certain whether the latter is true, however, I can vouch that this is a really good concealer. The formula is thin, spreads well and blends into the skin really easily without it feeling tacky or looking patchy. I use the shade "10" which is slightly lighter than my natural skin tone to brighten up my under-eyes.

Firstly the packaging is a 10, it looks so sleek and high end. I love the applicator. Great range of colours, it is quite a skin colour and tone inclusive range.

High quality concealer with great coverage and is very easily bendable.

Used with the Maybelline FIT Me foundation or the Superstay foundation yields great natural looking results. But honestly you could use it with whichever foundation you prefer. It is a great product, and for its price, its definitely become a holy grail in my make up collection

I have been searching for a new concealer and after reading all these fabulous reviews, I have purchased a tube and cannot wait to try it ! Thanks ladies :)

This concealer is neatly packaged. Has a nice creamy consistency. Has a wide range of shades but is not suitable for mature skin. It dries out the under eye area and makes your crows feet more visible.

It gives of a natural look therefore not a full coverage concealer. I love the more natural look so that's why I love it. Note: if you have sensitive skin it might burn

This is my favourite drugstore concealer. I use the shade 10 as I prefer my concealer to be just slightly lighter than my actual skin tone, which helps especially when applied underneath my eyes. This concealer is great because it's affordable and I love the lightweight liquid consistency. It isn't super full coverage but because it's so thin it doesn't cake up underneath the eyes and I also find that the liquid formula blends really easily and doesn't cause my dry skin to 'cake' which some powders and creams do.

I love the Fit me Concealer range. I prefer light weight makeup products (personally) I use a lighter shade for brightening and a darker shade for subtle contouring. The applicator is great for smaller areas of the face and Maybelline has a wide range of colors. Just love it!

I love it
. It cover imperfections so beautifully. It is a must have.

This concealer caught my attention purely because of the crease and I'm so glad it did.

I was skeptical of it's effectiveness considering how light it is but with two layers, it does the job pretty well. I use it for my under eye areas and the best part about this concealer is that it does not crease unlike the highly raved about LA girl concealer.

I would but this product a thousand times over.

It’s an affordable concealer that works! it has a wide shade range so it’s caters to all beauties of all colours. It has a medium coverage but is easily build able without looking cakey. It is a great quality and comparable to high end concealers.

I was in search of a consealer as I was staring to get dark circles under my eyes as well as some dark marks from previous acne. I bought this not sure if I had wasted money and what a surprise!! This worked like a bomb! I now use it everyday to conseal my under eye area as well as my dark spots! A tip I want to share is to wear your consealer over your foundation and not under. Also purchase a consealer which is at least 2 - 3 shades lighter than your foundation.

The Maybelline fit me concealer is an absolute dream concealer. Its easy to blend and does not move if set correctly. I purchased the Shade no 30. It brightened my skin and concealed spots and blemishes nicely. The concealer is extremely light and does not give you a cakey feeling under your eyes.

The most amazing thing about this concealer is I can find a right match for my skin. I have olive skin which is not too dark and not too light, you think it would be dead on medium however its a bit lighter than medium.

This is definitely my go to concealer when I am in a hurry!!

I purchased my concealer from Dischem for R99 (well worth it!!!)

This was my first purchase of a concealer. I mainly use this for my under eye, I find it does not wor well for marks and pimples, its too light and runny, not too thick. I find that it needs a setting powder such as "Black Opal's Oil Blocking Translucent Powder", for it not to crease. Overall great product for the price of R99....