The packaging is attractive because I like the colours. They are pretty and vibrant. I also prefer this type of container, which can be rolled up and applied directly to lips. It is more hygienic than the finger-application variety (because when you're at work or out and about you're touching lots of things and can't always wash your hands before applying unless you have hand sanitizer in your bag). It also allows for quick and easy application.

The smell of the lip-balm is very fruity and citrusy. I prefer strawberry and cherry smells, but I don't necessarily dislike the smell of the babylips lip-balm.

Upon application, it feels smooth like butter on my lips but it feels like it doesn't absorb into my lips, it just stays on the surface. My lips still feel dry underneath. I also found I had to apply a lot of the product at a time, and even though I do have dry lips generally, I apply more than I do when using other lip balms.
It gives a glossy shine to my lips. The product doesn't last long before I find I need to re-apply more.

Overall, I wouldn't say I didn't like the product, but I wasn't wow-ed by it either.

Maybelline Babylips pricing varies according to the packaging. There is a range where there is black inner tube with bright font on the exterior that is more expensive than this original packaging. The prices range from R25-R35 , from what I recall. It is abit pricey for a "lip balm".

I love the BabyLips range and have about 10 (and one of them has been repurchased 4 times) . I mainly buy them because of how cute all of the lippies look in my collection. They are good for short term lip hydration as my lips become dry after a few (1-2) hours, so I have to reapply . The pigmented range is awesome for a natural pop of colour without the lipstick appearance.

I find the clear ones lasts for an even shorter time , so you'll have to keep it on your person to constantly moisturise your lips.

I wouldn't recommend this to people with very dry lips as it would be of no use to keep it hydrated.