What I love most is the sweet berry-like fragrance, while I'm in the shower I just want to keep washing my hair! My hair was really damaged and dried out from heat styling over years. I have a naturally wavy full head of hair and decided I would give the keratin route a go. After the very first use already it has left my hair looking healthy, shiny, feeling smooth, frizz-free and static-free. I have been using the Elvive Keratin Straight range for over 2 years now and have not turned back since. Value for money. Best results when used with the conditioner but a MUST HAVE.

Love it! Smells amazing! The only problem is that my hair becomes greasy quickly.

I have just repurchased this product for the 3rd time. Although I cannot test the true 72 hours as I have very fine hair which tends to get greasier more easily it does keep my hair straighter for longer (I now blow dry without having to flat iron over).

The packaging is beautiful, maybe its the purple which makes it seem very luxe and the scent is great.

While the shampoo smelt heavenly, I had to lather around 3 times until I got the clean effect I longed for . My hair was left feeling softer but it did get greasy faster ( immediately after straightening it)

Great range from L'Oréal! My hair feels super soft after every wash.