My son loved the taste and got him to brush his because of the great taste of Jordan's Kids toothpaste. The packaging is colouful and attractive. I would really recommend this toothpaste to other parents!

This toothpaste was definitely a hit with my three year old. She absolutely loved the taste and honestly I tried it and loved it too! I had to stop her quite a few times from sucking it out from the tube. I no longer have to remind her to brush her teeth and on most occasions she reminds me - sometimes at 5 in the morning :).

As with my eldest son, we've also struggled to get our toddler to brush twice a day for two minutes. However with the Jordan toothbrush and toothpaste, he has been loving every minute. I'm so glad that I no longer need to stress about him brushing his teeth. He brushes for the full two minutes (sometimes longer haha) and is willing to participate, unlike before. I'm really chuffed about the safe ingredients that the toothpaste contains, it gives me peace of mind as well!

Love that it’s so cost-effective!

Love that this is such a cost-effective product! My daughter loves the taste, and it works!

My nephew loves the tooth paste and the cute toothbrush that he received.
I love that we have introduced a routine that is fun for him..brushing his teeth whilst listening to the song :)
I laugh because half of the tooth paste is swallowed and he loves the taste.

My son absolutely loved this toothpaste! He loves the taste and I literally have to hide it away from him because he wants to brush all day everyday. The toothbrush was perfect and soft for my boy and he never missed entering an entry in his brush chart. Love love LOVE Jordan!!!

Our 5 yr old was very excited to try out a toothpaste and brush that looked like something for boys!
He loved the taste and really enjoyed brushing to the app and watching himself on screen, hardly paying attention to how long he was brushing.
The brush chart was a huge success as he did not want to miss brush time!
Love love love Jordan!

Before joining in on the project, the Jordan kids toothpaste always caught my eye because of the packaging, but the flavour always turned me away due to my kids being such fussy pots.

That all changed after taking part in the Jordan project. My kids never fought me on brushing their teeth, they were excited to brush and they did it twice a day!!! Everything Jordan promised had a positive outcome in our house!

I highly recommend this product and very thankful we could be apart of it!