My hair is super soft and supple, and is slowly lightening which is an awesome bonus. I've been using the highlight activating shampoo and conditioner for a month now and am very happy.

I do find that, in addition to the conditioner, I do often still need to use additional treatment as my hair can feel a little too dry for my liking. I've found John Frieda's Sheer Blonde Conditioning Treatment (http://www.beautybulletin.com/hair/treatments-masks/john-frieda-blonde-hair-repair-conditioning-treatment) an excellent addition to my weekly hair-care regimen and compliments this shampoo well.

As far as shampoo goes, it is a little on the expensive side, but the lightning effects are well worth it!

I have recently tried this shampoo and conditioner and it was GREAT! I then battled to find this again, and after reading some reviews I saw that this can be purchased at Clicks :-) I am now so excited to check out all the other products John Frieda has, as it seems endless. Thank you reviewers for helping me find this product again.

I have now finished both my shampoo and conditioner :(

I must say that I am exceptionally happy that I was chosen to review this product. What an amazing product!!

My hair is SO much more manageable, smooth, shinier and all in all just fantastic!

I would HIGHLY recommend this product.

My hair is definitely lighter, the yellow shade has turned to it's "Just walked out of a salon" lighter, whiter highlight color. My hair is soft, manageable and feels fantastic! I have only used it about 3 times now, can't wait for the end result! :)