I have been using the John Frieda Sheer Blonde Hi-Impact Vibrancy Restoring Colour for 3 weeks now and I must admit that I do see and feel a distinct difference in he texture and colour of my hair . My blondes looks brighter and more vibrant and the texture of my hair has improved, it no longer feels dry but has a soft, smooth feel to it! I love the effects of this product and I will definitely be buying it again :)