Following the announcement of music sensation Katy Perry as the new face of the brand, ghd introduces the Iconic Eras of Style limited edition collection including the luxurious ghd Gold Classic styler. This limited edition set will be available in selected salons nationwide from May 2011 at a recommended price of R2280. Over the years there have been looks that have captured the spirit of the times perfectly, creating iconic styles that have impacted future fashion trends.
Inspired by these eras, ghd introduces the new Iconic Eras of Style limited edition collection. The collection gives a modern day twist to a series of fabulous fashion decades, making 50’s Glamour, 70’s Boho Chic and 80’s New Wave must have looks for 2011. With an era to suit all, dedicated followers of fashion can recreate their favourite catwalk looks as seen in the Spring/ Summer 2011 shows with help of a get-the-look book.
The ghd Iconic Eras of Style collection makes a striking gift complete with the new ghd Gold Classic styler with glamorous golden plates, advanced technology and a sleek finish. The collection has a limited edition styler clutch bag representing the era that gives a nod to this season’s catwalk trends, two ghd sectioning clips and an exclusive get-the-look book revealing how to recreate these iconic styles at home.
The ghd Iconic Eras of Style collection is available in three variations – Glamour, Boho Chic and New Wave:
Glamour: The Glamour set comes with a perfectly elegant styler clutch bag in black satin as well as a step-by-step guide to help you create the stylish glamour wave, a look inspired by the ‘Retro Prim’ styling seen across the Spring/ Summer 2011 catwalks. The luxurious plates of the ghd Gold Classic styler will smooth your hair for an ultra shiny result as seen in shows such as Vera Wang, Oscar de la Renta and Versace who displayed sophisticated hair looks inspired by the late 50’s, early 60’s era and nodded to the Mad Men trend. 
Boho Chic: The 70s proved to be a big hit on the Spring/ Summer 2011 runway, with designers opting for a bohemian beauty look. The Boho Chic set provides you with the perfect tools including the step-by-step guide to help you create the soft waves seen on celebrities such as Nicole Richie and Sienna Miller. Included is a cinnamon brown, tasseled clutch to complete your bohemian look.
New Wave: Influenced by this season’s key trend of colour blocking, the New Wave set celebrates a departure from convention and makes its own fashion rules. The rounded barrel of the ghd Gold Classic styler makes it easy to create gorgeous bouncy curls and the step-by-step get-the-look book will give you an easy to follow guide to this bold, sassy style. The collection features a black and gold studded clutch bag which takes notes from the Spring/ Summer 2011 catwalks of Zac Posen and Jean Paul Gaultier.
As the face of the brand, Katy Perry will be visible in campaigns going forward starting with the Iconic Eras of Style limited edition collection. Beware of fakes, the ghd range of brushes and ceramic styling irons are available only through professional ghd-approved salons nationwide.