I received a free sample of this and didn't think I would like it. The brush is pretty big and not something I usually go for. However, I loved it so much that I couldn't wait to buy a full size - and I did.

The formula is just the right consistency, not too wet and not too dry. Definitly buildable and has very nice pigment.

Lashes appear separated, fanned out and considerably longer with the help of this product. I don't experience any flaking / smudging and my lash effect lasts all day long.

This mascara is quite pricey, but if you are a makeup enthusiast - you need to try this product atleast once.

I like this product because it gives me the mega lush eyelashes but without the hassle of actually using falsies.
When I used this mascara so many people complimented me on the length of my eyelashes, it made my lashes look so full of plump and volume. I usually just have to use one sweep and I'm good to go.
But when I want to be really dramatic I use like four sweeps and the results are magical (mascara wand, get it?) lol
The only small negative point on this mascara is that its not waterproof, if I rub my eye a bit some of the mascara comes off.
Otherwise, its a fantastic product.