Pro's: increase lashes
Con's: not waterproof therefore it does smudge.

I only use it on my upper lashes. I apply 1 or 2 coats.

I would not recommend for beginners

Bought mines from takealot and absolute love love love! It worked for my skin and is a good drug store mascara, the result is good, doesnt leave my eyelashes dry like most mascaras do nor does it look artificial, it gives a natural look on my lashes

I use it every time and it has wonderful effect on my lashes. The brush work wonders on any lashes.
The price is affordable and it is a mascara for days

This isn't my favorite mascara honestly, but it's a decent one! I love that it's pitch pitch black, it also gives my lashes crazy volume and lengthens it. I do have to disclose that this mascara does dry out quickly and then it's just thick and clumpy on your lashes, so make sure to add some eyedrops to it to avoid that. Great price, very affordable.

I Love trying out different mascara's, and for a while now I've been using different types of Essence Mascara
This week I used the Heart extreme Mascara by Essence and like always I am very pleased! This is definitely one of my favorite essence mascara's, because I absolutely love this type of brush, my lashes look longer and fuller!! its affordable and its a long lasting product that is easy to use. Every women needs a good mascara, I love essence Mascara

I have short, thin, flat and straight eyelashes...basically the worst kind and this mascara does wonders for me. It is intensily black, makes my lashes look fuller and longer and the price tag is great of course. I do have 1 issue though. After the 1st initial use it started clumping up like crazy at the base of my lashes. The wand just takes out too much product from the tube. The wand cleaner in the tube needs to have a smaller opening so less product is removed with the wand.

It takes some work but once I have worked out all the clumps and excess product from my lashes, they look great, thick, long and kapowwww! Which I hardly ever get from my mascaras. This is a great product! I just wish it wasn't as messy to work with.

Heart extreme mascara by essence is a must have to every woman looking for budget saving mascara with mega lash benefits. I have natural eyelashes and with two coats of essence mascara my lashes have that London factor vavavoom!

A lengthening and voluminous mascara by essence that puts the expensive brands to shame. I love mascara and can't do without it ,I've tried many leading brands and decided to give essence a try since I've been reading positive reviews. I have not been disappointed, for such a low price this mascara lenghtens and adds volume to my lashes superbly. Definitely a keeper.

I bought this mascara after seeing it blogged about and I LOVE IT. It is so affordable at around R45 and gives you lashes that are full of volume and length. I usually wear this as an every day mascara because it is so affordable and it measures up to my more pricey mascaras. I have recommended it to friends before though who have not loved it so much so I would definitely say it is for someone looking for length and volume.