I have to give it to Colgate the Advertisement is tempting, the packaging is even better and the red shiny look almost immediately have you thinking about the shiny white pearls you will carry around after a week or so.

With the first brush you can feel as the tiny annuals glides across your teeth and the super fresh minty taste just confirms that this product must be everything it claims to be. Just to find that a week, 2, 3 or 4 later your teeth looks just about the same and you have to be a super optimist to see the difference. Sad ;-(

I have used a lot of different teeth whitening products and they all fall flat except one which I recently used and actually gotten a compliment on my teeth looking white (was a first for me ever). I've also used dentist product which REALLY works, so on a whitening scale from Dentist to Toothpaste, this is a great toothpaste.

Winx

I have always jumped between different toothpaste brands to see what I find the most effective or suitable. The Optic White range really is a great product from Colgate and does whiten teeth. Have used it a couple of times now and did notice a difference. The minty taste is not too overpowering and freshens your mouth completely. The tube is also great for hygiene purposes and you can just flip the cap back on.

Every time I saw this toothpaste in the store , i always thought it was just another money making product , because lets face it if you want white teeth you have to go for regular dentist visits...something I am not really keen on lol.

Anyways , late last year I decided to give it a shot , I mean surely at R20.00 a tube it must do something amazing ....and amazing it was :) .It is now January and I am very happy with the results . My teeth are definitely whiter and brighter . The toothpaste itself has light granules and a nice minty taste that is not too strong for the mouth and leaves your mouth minty fresh .

Love this product definitely worth the price . Another great thing about it is that the packaging is a beautiful red color and my number one favorite is that is has the clip type cap instead of the screw on lids . Now i prefer this style because at home nobody ever screws the lid back on because they are just too lazy lol so I love the fact that this cap just snaps right back on so it prevents any germs or bacteria from getting in .

I believe I am old fashioned and I think I told myself the crazy story that Colgate was probably the very first toothpaste ever made and I've just trusted their products since. I've tried other tooth pastes in general and i still find myself coming back to Colgate.

I tried out the optic white range recently and I would have to say it was descent. I believe the tooth paste works as promised, you'll have whiter teeth in 14days. What I did dislike however was the fact that the tooth paste itself isn't as refreshing as all the other Colgate toothpastes. I would always have to re-brush my teeth with the original Colgate for me to feel like my breath is fresher.

I'm a bit pedantic like that so don't worry too much. Its the perfect product for a Colgate smile.

I used this daily for four weeks and i wasnt really happy with it.There was no whitening effect,really had my hopes up but it disappointed

I bought the Colgate Optic White Kit (Mouthwash, toothpaste, toothbrush). It promised one shade whiter in one week. Sadly, I got the last squeeze of the tooth paste and the bottom of the mouthwash bottle, and my teeth were exactly the same. The only thing left standing out of the kit was the toothbrush. I was really disappointed as the TV advert had built up such an expectation. I will not be purchasing this product as I personal feel it falls into the category of products not worth the hype. This product might have worked for other people, it certainly did not work for me.

The ads for this product looked awesome and made me really want to see what all the fuss is about. The taste of the toothpaste was fine and the price is reasonable for a Whitening Toothpaste. Unfortunately, I used it for three weeks without seeing much if any of a difference. I have stopped using it and are now testing other brands. I have sensitive teeth and is currently getting more results with Colgate Sensitive Pro-Relief Whitening.

I expected it to be more expensive, however for the price it works like most whitening toothpastes i guess

My son wears braces and had a lot of yellowing of teeth-i noticed a difference on his teeth after 4 days
i then checked my own teeth and saw the same result
i used to bleach my teeth-now i wont need to do it any longer-just regular brushing with colgate optic white