I loved that this product lengthened and separated my lashes so much but at times it made them look a bit spidery and sparse.

Absolutely love this product, however it does break my heart a bit whenever I need to replace it, as it's pretty expensive. It doesn't clump, and the brush is super effective for reaching every lash. It also stays on for ages.

This has become one of my favourite mascaras to use. It leaves my lashed thick and dark, without clumping or leaving behind any residue! I especially like the rubber wand, which also helps comb out and separate my lashes so they appear even longer and thicker! IT doesn't smudge or run, and doesn't harden my eye lashes either!

Hands down the very BEST mascara I've ever come across!
I love the fact that it stays on all day, without "crumbling" and leaving little black bits on your eyes as i have found some other mascaras do. Also doesnt melt or smudge and give you panda eyes. I have fairly "hooded" eyes with long eyelashes so i always struggle to avoid getting mascara all over my upper eye area just after applying it. This formula is a bit thicker so it dries quicker so I'm less likely to get smudges just after applying it.
It does everything it should, makes eyelashes thicker and longer, noticeably so!
The only drawback is the price, but I feel like it lasts longer than other mascaras so you really do get more value for money. And the result is absolutely worth the splurge.

I really like this mascara for the following reasons:

Boosts length
Provides volume
Separates
No flaking
Long wear

Then I really dislike the fact that when you want to call it a day - it still wants to hang out! It just refuses to come off. You literally have to buy the remover in order to remove all traces of it. This is already a pretty pricey mascara and having to buy the remover just means you are paying double.

Bottom line: it does what it says and therefore I will repurchase.

14/09/2016: UPDATE: I now really enjoy the benefits of this mascara by pairing it with the They're Real Primer. My lashes are fierce whenever I wear this combo and the very best part is that when it comes to removal time - absolutely no problem at all as the primer has a very flexible formula making it the perfect base!

I recently bought a Benefit Advent calendar that had small deluxe samples of their many award winning products and in it came the They're Real mascara. The full size product retails for about R300+- and the deluxe sample for about R145+-...I would suggest buying the sample before full on splurging a lot of money on the full size.

The wand is plastic and has an array of spikes on it (gentle spikes! ) On the tip, has a rounded bit that also has the same spike texture but now pointing forwards ,so you can reach those really tough inner corners , outer and lower.

I like the mascara, NOT love. It does the job of darkening the lashes and making them more visible. It does not volumise. It does lengthen the lashes but I wouldn't say to the extent of making them look like false lashes , which is what the products is said to do.

I must say that the wand separates the eyelashes really good and the big PRO is that it really does not budge of your eyelashes. It is so long wearing especially on my oily eyelids which usually cause all eye make up to smudge. This would be great for those long evenings out ,where you do not want to worry if your mascara is flaking everywhere and making your eyelashes look spidery.

I know myself , along with the other BB's can agree that this stuff is a bit of a mission to get off. They do sell the They're Real Makeup Remover, but I haven't tried mine as yet as I've used the Garnier Miscellar water and it helps to break down the formula delicately to remove.

So would I say go out and buy it? Maybe. If you lashes are short, try this as you might like the mild lengthening properties. BUT there are many dupes on the market , that may do a better job.

I wouldn't repurchase as I'm looking for a mascara to volumise instead of lengthen.

I have been fortunate in my time to have tried many many mascaras, mainly because mascara is my must have beauty product. Well I can say that Benefits They Real mascara is in my top 5 best mascaras. I love the brush as it is not like a traditional brush and it grabs onto all the lashes even the tiny ones in the corner to give that lengthening false lash look.
I will admit that it would be nice if it could also make the lashes thicker as opposed to just longer and more defined, but overall I love it and an added bonus is it stays in place whole day without flaking under the eye.
I would recommend a more creamy or oil based eye makeup remover when taking it off as it is quite colorfast and is a toughy to remove.
Overall - I would recommend Benefit They Real mascara to anyone wanting length and definition and something that stays put. Lovely mascara.

I love the brush on this mascara has, the end of it is like rounded with bristles so you can really get the inner corner of the eye and outer corners very very nicely! It fans out lashes and lengthens them. its a nice dark black color and lasts long through the day! Its a bit expensive but you definitely get what you pay for so ja hehe love it!

So I received this product over a week ago and I must say I've been using it daily ever since.

I am a person that loves packaging and although given a sample size product, I think the bottle is quaint and full size (as seen in stores) is quirky. The brown, black and metallic colours draw me to the bottle. Also the box itself has numbers and as a Finance major student, I respond well to stats (seen on packaging). It also has before and after pictures which are quite convincing and not too far from the truth.

The product claims lengthening, volumising and curling properties. As someone that has used it for a period of about 2 weeks non stop, I can attest to that. Over the period I had volumised lashes, which indeed looked curled and long. I naturally have full lashes, but it definitely looked as though I had applied a false lash or two, perfect separation of my lashes.

I am in love with the bristles especially those strategically placed at the top of the brush to reach those nooks and crannies. I am not one for eyeliner and the volume, is enough to distract one from the missing liner. The product itself leans toward waterproof as I was suffering from allergies and my eyes were watery and the liner basically barely moved. I only need two coats to make a visible difference to my lashes and that is great!

A problem I have with the mascara though is the price and its removal. Not only would I have to use wipes, eye make up remover and cleanse but to ensure its off, toner finally does the trick. That is a huge hassle when trying to get to bed. Also I was browsing the Red Square store online and saw that it retails for R295 and that for me as a student is quite pricey. Shelf life for mascara is minimal and therefore would have to think twice before purchasing. Finally the clumping of the product around the top bristles is a huge hack but wont stop me from using it.

Otherwise this is an amazing product and draws a lot of attention to my already captivating eyes.

Nothing special about this mascara and the applicator is too spiky for me

I have heard such rave reviews about this product so I was super excited to try it out. I love the wand on this mascara. It is very easy to apply and I found it picks up all the lashes very easily. It doesn't clump AT ALL!!! Love that. I have tried many mascaras's that are only great after about a month of use in terms of clumping. It didn't make my eyelashes stand out too much which was a bit of a disappointment but all in all it is a great product!

I really love this mascara. The applicator separates your lashes so well to make your lashes look fuller. It all has longer bristles on the outer apart of the applicator so you can really get the inner lashes. Its not messy compared to other mascaras that I have used. Everything is great, lovely length and volume. You will not be disappointed with it in those terms. But I did find that when dried it starts to flake and drop into your eyes which causes irritation.

The wand is the perfect size as it's not too big even for the smallest of lashes(like mine) but it's just right to give your lashes lots of volume. The mascara is not dry and not runny but the perfect moisture to apply to your lashes with out risk of it smudging on your eye lids. It's also long lasting. I give it 90%

I have a very mixed opinion on this mascara.
I do LIKE it but it definitely did not measure up to the rave reviews that I have seen. It worked well but my cheaper mascaras work just as well.. Maybe I have different eye lashes than what are suited to this mascara? I have friends who swear by this so it all depends on what you are after I guess. GREAT packaging quality though.

Love it I wear Mascara every day I find "Benefit They're Real Mascara" lasts the whole day once you apply it and they really do make your eyelashes look longer