“I think for me it’s about having a collection of colors where you use your own vision to create a world of many looks. The possibilities are endless in this new collection.”-Tom Pecheux, Creative Makeup Director, Estée Lauder
FACE:
Pure Color Illuminating Powder Gelee
A new “tribid” system of liquid,powder and gel revolitionizes makeup application and wear with the new Pure Color Illuminating Powder Gelee. The first of-a-kind, “multi-powder” formula creates a theatrical blur of shimmer on the skin when applied dry and a fierce flush of color when applied wet.
Suggested Retail Price: R455
LIPS:
Sensuous Rouge Lipcolor
Exploring a new sensation in lip color, Estée Lauder and Creative Makeup Director Tom Pecheux introduce the new Pure Color Sensuous Rouge LipColor collection, changing the modern definition of what a lipstick should be. Two intoxicating formulas are combined to create a luscious, one-of-a-kind elixir that is introduced in 12 delicious shades.
LIP LOVING INNOVATION
Lips are enveloped in a satisfying vanilla scent
Buildable, sheer to medium coverage
An exotic blend of fruit extracts and fruit butters provide soft, cushioned comfort all day
Immediately smoothes the look of fine lip lines for a younger looking pout
Overtime, the condition of the lips are improved to feel continuously moisturized for a healthy kiss
Recommended Retail Price: R290
EYES:
New Estee Lauder Pure Color Eyeshadow Duos
Expand your charismatic collection of masterful beauty with the new Pure Color EyeShadow Duos. Created for the makeup master who wants to build her Pure Color EyeShadow collection or for the novice who wants to create a simple, focused makeup look, these fashionable pairs can be used alone or combined with shades from the Pure Color EyeShadow collection for a unique and customized eye look that is all your own. 
Recommended Retail Price: R360
New Pure Color Five Color Eyeshadow Palettes
Pure Color Five Color EyeShadow Palettes are expertly designed to give you multiple options in your eye looks, offering you the ability to turn your daytime look into a playfully naughty look for night. 
Recommended Retail Price: R495
Pure Color Liquid Eyeliner
New Pure Color Liquid Eyeliner in three highly pearlized shades of Graphite, Black Quartz and Silver Zinc deliver a dramatic effect that finishes any eye look, including the Estee Lauder under-eye liner look. 
Recommended Retail Price: R265
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