The balm comes in a little cute, vintage-looking red & white tin. The cherry smell is divine:) To be honest, I use this balm as a back-up to my favourite lip butter or balm placing the little tins in my drawer at work, in my car, etc. One con about this balm is that it does not absorb well into the lips. It works great as a sealant especially in the winter time. I usually use it at night after applying my lip butter and then use the balm to lock the moisture in.