It states on the box that immediate results of this Youthful Radiance Day Cream would be that your skin is hydrated and visibly smoother and I can honestly say that it delivered those exact results. After using this product for a week, I found that my skin definitely felt more moisturized and a lot smoother. I would definitely recommend this product to ladies in their 30s as we tend to lose that "youthful glow" which we had in our 20s and this product guarantees to "keep our skin looking youthful and full of radiance". I think it is VERY reasonably priced and the results that you get are pretty amazing! It is also a nice sized 50ml tub which should last about 2 months.