You get a surprisingly great result with Yardley Longwear Lipsticks. The colour pay-off is great, the formula is less drying than some of it's pricier counterparts and the finish is a lovely matte.
Just ensure that you exfoliate and moisturise (then wipe off the excess) before applying. The product will enhance dry, cracked or chapped lips, so prep is key.
Overall, a great product with reasonable wear time and stays true to colour.