I was thrilled to get an e-mail that I won one of these mascaras in a competition ( I am not sure, but I think it was one of those Facebook ones.) Love the packaging, very trendy yellow tube with sort of an Aztec/wavy pattern in turquoise and turquoise lettering. The wand is a nice shape and I love the curvy look to it, but I must admit I found the spoon-curved shape to be a little difficult to use. The wand kept turning around to the wrong position, which isnt so fab when you are applying it in a hurry. I also found that the formula was a bit wet for my liking so tended to smudge if I didnt keep my eyelid still for a while after application. On the whole, I did like the better curl to my lashes, but there wasnt really a "wow" factor in terms of length or volume. I don't think I would buy this mascara myself, but give it a try if more curl is the only thing you are after.