The actual spraying on of the tan takes really quick and dries quick as well. I was pleased as I could see the tan developing immediately and I must admit was a bit worried that I would be looking unnaturally dark as I am fairly pale skinned, but after washing it looked completely natural and gave my skin a great lift. I was so happy that I went out and bought a new dress to show off my bronzed bod. The tan is recommended to last for up to 7-10 days if you moisturise with your own creams daily otherwise it can last for up to 2 weeks if you moisturise with other Xen-tan products. I would highly recommend to all who are looking for that summer glow no matter what the occasion.