I was very impressed with this new Woolworths range, they really tried to make an effort with the new branding, calling all the eye range "WINK" as well as coming up with nice names for the eye shadows like: Smoke & Mirrors and Kohl Me Maybe. The nice thing is the whole of the back of the eyeshadow pot is a mirror. A lot of effort was made and for R49.99 this is really worth it.