the one makeup item i am utterly lost without is my Black eye pencil or eye liner... one piece of makeup that works as a basic eye pencil to a smudgestick for a more dramatic look... without which i would look like a sleepy mouse, with washed out or no features. always looking for more affordable options, i received a Black Woolies retractable eyeliner from a friend as a gift... being the impatient makeup user that i am, i unsealed the liner and immediately drew on my hand to test the softness... and i was very pleased, almost no pressure at all and i had a solid black line. I have now been using this eyeliner for 2 years or so and will not even consider changing... in this time i have received black pencils from family members (they all know its my cannot live without item)... some of very prestigious brands, and sure they are great, but i will still always prefer my Woolies liner, approximately R90.00 it wont break the bank, and if you consider i use this every day and it lasts me almost a year... it is definitely worth every cent. even its long lasting wear is a bonus... it stays in place, and no worries about it seeping under the eyes... even after a long night of partying. completely fragrance free and gentle, I have advised everyone i know to use this product