This is the first time I've tried woolworth's lip balms and i must say i'm impressed. My boyfriend bought this for me because he loves the smell of Verbena and i fell in love too, when i first put it on. It has an oily/jelly like consistency so it doesn't feel like it really moisturizes my lips for long periods of time like lip butters do. But I don't really mind re-applying the balm regularly. So the thing I love most is the scent, otherwise its like most lip balms out there. I am dying to try the vanilla and brown sugar lip balm as well.