When i first sampled this fragrance i hated it. Then i walked around and kept smelling something yummy & realised that it was me! Strange that i didn't really like the first impression of this fragrance, it definately grows on you though. I love it now! Just to be sure that i liked it, i only bought a small 15ml bottle (handbag). The ad campaign is definately what initially drew me to the fragrance, i love the whole idea behind the fragrance & the women exude confidence and strength. The design of the bottle is anything but subtle, it's something you're proud of, that you show off. I love that like Angel, these bottles are re-fillable; and in the end can be more cost effective than going and buying a new bottle everytime you run out (eeeek). At the end of the day, this is not a scent for everyone; but it is a scent that anyone could wear, at anytime.