I think all females are beautiful and deserve a product that enhances their beauty just a little bit more. Being able to experiment with new styling techniques to find the perfect one that lights up their face and personality. Many wouldn't mind a product like NEW ghd. Especially people like me with my type of hair semi wavy and a little curly. My hair expands and goes out of control because of the steam in the shower or mist outside, even if the weather is just a little cold my hair starts expanding and wavying and I'd sadly have to say goodbye to long hot hour and a half of blowdrying and re blow drying.. this product would really help me out with fast and efficient results.. easy and quick to use.. making life simpler and easier when it comes to unruly hair