The new ghd v lagoon professional styler is the straightener for me. The ceramic heat technology is perfect for all day everyday use. The floating plates lets you fly free while doing your hair without worrying about heat damage, I am confident that my hair will be shinier and healthier after use of the v lagoon professional. Heat damage is probably the biggest concern for me as I have long thick hair. I want, no, need this straightener because with this professional styler the feathers definitely makes the bird.