I've won the battle of fizzy and wild hair thanks to my GHD. It has been my saving grace on numerous occasions from adolescence to adulthood. Six years later and I have no split ends. Which is something I was initially paranoid about. The unique thing about the GHD brand is that the company are constantly adapting their product offerings and expanding into territories such as styling products that allow the consumer to have variety and a salon quality finish in the comfort of their own homes. The dual functionality of being able to use the straightener as a curler has added to the competitive advantage of GHD and its versatility. The GHD brand has become iconic due to the quality and design that is inherent in every GHD. The colour scheme and design of the GHD V Lagoon is second to none and it embodies the elegance that is GHD.