GHD really gives new meaning to the word multistyle as well as multitool as the various styles u create will certainly have fam and friends believe u have various hairstyling tools , no wonder it is described as being iconic , no other straightener can match the ghd's popularity.The curved barrel design certainly brings ease with regards to curling/flicking your hair in/out.Its transforming power always amazes me as it transforms any hairstyle as well as any length into a work of art , after all every woman needs her own personal stylist thats available 24 / 7 !