I applied this serum for the first time today and am very impressed with how it evened out my skin tone by eliminating redness and therefore creating a very brightening effect. It smells very fresh and it applies very easily. It sinks in quite well and does not just sit on top of the skin's surface. My usual foundation and powder applied very evenly. So far I am very happy with the first application. I will do another update for you guys after 10 days. I have attached some pics for you to compare.