Urban Decay is coming to South Africa! The first stand-alone Urban Decay South Africa store opens its doors on 9 July 2016 in Sandton City, Johannesburg. Straight out of California, Urban Decay’s unique brand of beauty with an edge ™ is set to bring South African makeup junkies to their knees.

Everything you need to know ahead of the Urban Decay South Africa launch:

1. Urban Decay South Africa will stock the entire collection.

Basic pink, red and beige can step aside. Urban Decay South Africa makes high-quality makeup in edgy colours a possibility.
The brand launched in 1996 with ten lipsticks and twelve nail polishes in vampy, sultry shades inspired by city living. Now, there are 100 shades in the Vice lipstick collection alone…
The full Urban Decay product range will be available in South Africa, meaning nearly endless variety.

2. Urban Decay South Africa provides a professional cruelty-free option.

In South Africa, high-quality cruelty-free beauty brands can be hard to come by. Although French beauty giant L’Oreal took ownership of Urban Decay in 2012, the brand is equally as dedicated to protecting animal rights as twenty years ago.
The brand conducts no animal testing and only sources raw materials that are certified cruelty-free. As an added perk, many products are vegan, including the Naked Skin foundation and concealer range.

3. The Naked palette range places the perfect neutral eye in reach for every complexion.

One Urban Decay Naked palette is sold every five seconds. Each Naked palette features wearable, everyday shades to take you from day to night at the drop of a hat. Now, South Africa can join the hype without the hassle of Instagram resellers.
Since the 2010 launch of the original Naked palette, Urban Decay has released five additional neutral palettes that flatter a wide range of skin tones. What better brand to complement South Africa’s diverse cultural heritage than Urban Decay?

4. Urban Decay South Africa will stock the brand’s legendary limited edition collections.

Every year, Urban Decay launches exclusive beauty goodies in limited quantities. Once they’re gone, they’re gone. Now, Urban Decay South Africa ensures that we won’t miss out on making these must-haves our own.

If the exquisite Alice Through the Looking Glass and Gwen Stefani palettes are anything to go by, we can expect great things from Urban Decay’s 2016 limited edition collections. As of July 2016, exclusives like these can take pride of place in local makeup collections too.

To keep up to speed with new developments, follow Urban Decay on social media. Which Urban Decay products are you most looking forward to making your own?