I bought the Bronze It lotion in Medium after reading a few really good reviews on it. I'm always nervous of self tanners as I'm terrified of looking like a walking carrot!



The pump-action is perfect as it gives you just the right amount of product without waste, and the caring formula is enriched with milk extracts to prevent streaking. You can see results in 4-6 hours (and this is true, as I definitely saw a difference), and you can apply more daily until you reach the required deepness of tan. After that you just apply every few days to maintain it. It is definitely a natural looking tan, not orange at all, and the formula smells like coconut oil, rather than that terrible self tan smell. It starts as a gentle golden glow and you can build it up to a darker shade.

This is going to be a permanent purchase for me now and I really would like to get the Deep shade to try as well, for when summer really hits!