A super affordable shampoo far from the average, its different due to the infused marula oil which fights frizz and damaged hair. Lathering and rinsing off doesn't need to be repeated due to the effectiveness of the product. The 5 benefits in 1 I can attest to is that it definitely the tamed fly aways, gave me that softer silky smooth feeling, shinier healthier looking hair, controlled friziness and detangled knots. I was complimented that my hair looked, felt and smelt great after the first wash. It was instantly noticable. Highly recommend this super effective hair care shampoo by Tresemmè .