I tried this for the first time in high school, I didn't even know there were products that protected your hair against heat on the market back then, it was new to me, I tried it and loved it! I cant believe there was a time that I never used a heat protectant on my hair . now im glad I do, ive been using it ever since! it really takes great care of my ends, I haven't had as many split ends in ages, it doesn't leave your hair oily and it smells great! overall its a great product