The smell of the product is absolutely amazing. In fact enchanting :) It stays on the hair through out the day and as you walk, you can literally smell hues of the scent from your own hair! Loved this. The texture of the hair food is pretty good too as it is more moisturizing than the overall dry hair food that is out in the market. I also was impressed by this and this is what sets it apart from their competitors. Would have loved more bigger tub as my hair is 4c and tend to use alot of the product. Overall, very pleasant to use over the hair