Going blonde at home can be scary because there is always the possibility of ending up with yellow (or orange, it has happened to me) hair, but as soon as I saw the purple shade of the colour mask I felt much more confident that this wouldn't happen. As you probably know, purple cancels out yellow or brassy tones.The best thing about this hair colour is that it is so easy to apply because the cream is thick and doesn’t drip, and because the colour of it makes it easy to see where you have applied the mask and ensure you coat the hair evenly. Other hair colour I have tried has stung my scalp quite a bit after a while, but I didn’t experience that with this colour mask at all in the 45 minutes I had it on.I did find the thick mask a bit difficult to rinse off but the conditioner included in the box did a good job. I actually wish companies would bottle and sell the little conditioners they put into boxes of hair dye because they are pretty awesome. And the results were really pleasing. I ended up with a really nice Nordic blonde with no yellowish tinge at the roots.