OK, so it's very important for me to have a body wash that is extremely foamy & has lots of bubbles (it's fun to play with the bubbles when you get bored in the bath haha)! Strawberry is a delicious flavour, i agree with the other ladies that this body wash smells more like sweets and berries, but it's a unique scent that lasts really long! It's not an overpowering scent, just a yummy one! I always imagine myself walking around in a strawberry/vanilla bubble =)! Lots of foamy bubbles = FUN, so i always use a bath lily. Body Shop are against animal cruelty and are environmentally friendly! This body wash leaves your skin smooth and soft and lightly fragranced. There is a range of Strawberry products (scrub, wash, lotion, butter) available, and if used together, they intensify the "strawberry" fragrance.