I purchased mine in Intense Black, and I agree with the other reviewers. The formula is HIGHLY PIGMENTED, giving off that deep intense black!Q The tip makes for easy and precise application which is essential when doing the classic pin up girl eye look. I find that I can achieve this hassle free with this product. It stays on all day, is water/sweat proof, even with my oily eye lids, it did not budge! So really impressed. For R200 though, it is a bit steep, so will most likely not re purchase. I was curious about this and found it at a steal. I would ultimately prefer a wind up crayon as apposed to liquid liner.