Creamy, matte and full-coverage. These are things I crave in a lipstick and the Stay All Day Liquid Lipstick delivers. When I first applied I was reminded of the Illamasqua Matte Liquid Lipsticks. This one glides on easily and dries to a perfect matte finish in about 30 seconds. If you're a fan of matte lips, you'll fall in love. Bellissima is on the nude side and I found that with my complexion, it was suitable to wear a lip liner.