I'm a huge fan of BB creams, so when I saw this at its relatively cheap price I grabbed it immediately only to be disappointed. The consistency is thick and creamy and a sufficient pea sized amount provides an OKAY coverage leaving your face feeling heavy and cakey. I always felt like I was wearing too much makeup when I used this BB Cream and that I looked like a tart because it would never blend in nicely. I still have my tube which is pretty full. I have started mixing it with alternative BB Creams and Foundations to get the perfect match so that I can make use of it instead of it going to waste.