Having only tried the Ponds BB Cream, I was eager to try this one for summer. It has a bit of a thick consistency and is best applied with my fingers. It does cover quite well and evenly. Though it feels a bit caked on at the beginning when I first finish applying it. After leaving it a couple of minutes and then adding a mattifying powder it looks really great. I guess it should have a "settling" period after you have applied it? I don't know but it really looks good on my skin overall, doesn't have an overpowering scent and doesn't make my skin breakout which is a huge plus point! A product that takes some getting used to.